The Secret to Successful Product Launches Using the “Perfect Launch System”
- Harvest Growth
- 2 days ago
- 2 min read
Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.
95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.
Through compelling storytelling, Jon shares the pivotal moments that shaped his approach—from his early career as an accountant at Ernst & Young to his transition into marketing, where he worked on major brand campaigns and learned from legends like Billy Mays.
Join us as we explore his entrepreneurial journey and the insights gained from interviewing hundreds of founders and launching multiple successful brands. In this episode, Jon distills years of expertise into actionable strategies that can revolutionize the way you launch products and grow your business.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why traditional launch approaches fail 95% of the time and how to avoid these pitfalls
A powerful 3-Phase framework for mastering the full launch process - from idea validation to sales
Jon's tried-and-proven system for launching a successful new product and preventing the most common product launch mistakes
The power of an iterative approach when launching your product in the digital era
The critical post-launch analysis that most companies skip, costing them valuable insights
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com to unlock the proven system that's helped launch over 300 products and generate over $2 billion in revenue. Discover how brands like OxiClean became household names and the strategies we use at Harvest Growth to find and convert customers.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenue? Set up a free consultation with us today!
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