Today, we interview Dr. Zach Linhart and Michael Fensterstock, the forces behind Linhart, a premium dental care brand born from a prestigious 50-year dental practice. Driven by a philosophy of crafting only unique, one-of-a-kind products, they’re filling an overlooked gap—enhancing both wellness and appearance through innovative oral care solutions, from antibacterial nano-silver toothbrushes to state-of-the-art whitening systems.
But what truly sets Linhart apart is its remarkable product testing ecosystem. With access to hundreds of patients daily and a team of ten hygienists serving as expert evaluators, Linhart has created an immediate feedback loop that allows continuous refinement. Based on real patient insights, its flagship toothpaste has undergone ten iterations over 15 years. This testing approach creates products that genuinely meet customer needs rather than items designed primarily for marketing appeal, allowing Linhart to build trust with consumers seeking better oral care solutions.
Tune in to discover their journey from dental practice to high-end retail success and get ideas to build a trusted premium brand in a competitive market.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Strategies for building high-value, in-demand products
Why you must test and iterate product ideas in real-world environments
Brilliant tips for getting into high-end retail stores
And so much more!
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Experience the difference of cutting-edge oral care with Linhart's premium toothpaste, antibacterial toothbrushes, and whitening systems. Visit www.linhart.nyc to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Prefer reading instead of listening? Read the full transcript here!
Jon LaClare (00:00)
How do you sell a product into high-end retailers? Well, one way is to make sure you have the best possible product. Today's guests share their product development story and how they connect directly with their customers to perfect each new product launch and product improvement, and how they have achieved bringing these best-in-class products to the top retailers around the country.
ANNOUCER (00:22)
Are you looking for new ways to make your sales grow? You've tried other podcasts, but they don't seem to know. Harvest the growth potential of your product or service as we share stories and strategies that'll make your competitors nervous. Now here's the host of the Harvest Growth Podcast, Jon LaClare
Jon LaClare (00:43)
Welcome back to the show. I'm really excited to be speaking with two really cool guests today with a great line of products and some fun stories behind it as well. We've got with us Dr. Zachary Linhart. Now he is a dentist and co-founder of Linhart, which is a dental practice, but also they've got a line of whitening and other teeth care, tooth care products we're going to talk about on our show today. And also the CEO of the company, Michael Fensterstock. So first of all, Zach and Michael, welcome to the show.
Zach Linhart (01:11)
Thank you
Michael Fensterstock (01:12)
Great to be here.
Jon LaClare (01:14)
So let's dive in first and talk about your line of products and then we'll get in kind of the history and some of the business stories behind it as well. can you tell, I see you got it next to you. So those are the, that watching on video can see some of the products, but let's walk through what are the various products that you sell under the Linhart brand.
Zach Linhart (01:32)
Yeah, so we have a really amazing line of products that have been developed over, you know, 10, 15 years now. And we'll go into the history a little further, as you said. But as far as the products, the line is unique in every way and each product has a story behind it. Our keynote product is our toothpaste. It's a really special toothpaste with three whitening ingredients, three cavity fighting ingredients in it. That's fluoride, xylitol and theobromine, is actually an extract from chocolate, xylitol's artificial sweetener that has been shown to prevent decay, and fluoride, of course, which has been a little controversial lately, but is really the gold standard for oral care and cavity prevention. Each of our products has unique features like that that make them unique and special, so they're not just generic products. Our toothpaste, as I said, three amazing cavity-fighting ingredients.
We also have our Nano Silver Toothbrush, which has really special bristles. They're dual-length, ultra-soft bristles, which are what we recommend in our dental practices in New York City and Greenwich, Connecticut. The bristles have silver particles infused into the bristles, which kill bacteria on contact, keeping your brush clean. So when it goes back in your mouth each morning and each night, it doesn't carry bacteria with it. The bristles are soft and dual-length, so they get in between the teeth.
It's a very special, unique feeling toothbrush. Any of our patients and our customers who've used it really appreciate those soft bristles and they truly feel the difference. We also have a whole array of whitening products from a on your toothpaste whitening gel that you put on top of your regular toothpaste, whether it's our toothpaste or your own toothpaste, and it whitens right away.
And we have a whitening collection that Michael's holding here, which is a medical grade silicone light tray with the same whitening gel that we use in our office in New York City for whitening. We use it at home. It has really amazing results. People are thrilled with it. These products have been designed by us in our office, tested by us and by our patients, and developed over 10 years to be really spectacular and amazing. We also have a lip balm that has SPF in it.
It's beeswax all natural and a few amazing products in the pipeline as well that are coming out soon that really go along with that idea of each product being special and unique and carrying our name. So we want them to be really the best you can get for your oral care.
Jon LaClare (04:09)
Thank you. want to dive deep into a couple of these. I've been using these products for a while now as well and love them. A couple of things that I found unique and I'd like to discuss a little bit further. One is the toothbrush, right? It looks like a regular toothbrush when you hold it up. It looks very, you know, just kind of normal. But as you mentioned, there's some new and unique benefits that are least not common for sure. Like the nano silver technology. You mentioned how that is so important for fighting bacteria on our toothbrush. You guys will quote the statistics better than me, but isn't the mouth like the dirtiest thing of our entire body like dirtier than a toilet or something like that.
Zach Linhart (04:42)
It's certainly not a clean environment. I get to, you know, the distinct honor of working inside people's mouths on a daily basis, five days a week. And, you know, there's a lot of things that grow in there. Some people's mouths are cleaner than others, but it's certainly not a sterile environment. But we certainly don't want to introduce bacteria into it from external sources that we don't need to. You know, I'd say 95 % of people keep their toothbrush in their bathroom. I think most of us do.
Other things happen in your bathroom and you don't necessarily want those two things intermingling with one another. We've all seen the videos of somebody flushing a toilet and the spray that comes out of there and some of that may well land on your toothbrush or a lot of things in the bathroom. We want to keep everything as clean as possible. So our nano silver bristles are antibacterial. Silver has been used for thousands of years in societies and it's been known to be antibacterial for a long time.
And by infusing the bristles, studies have shown that bacteria will not grow on those bristles. In addition, as you said, John, we have these dual length bristles, which are extremely soft, what we recommend to our patients in our practice. And they really feel special, even though they may look like a normal toothbrush bristle, they're really special.
Jon LaClare (06:02)
You've made me get even a little more grossed out about my bathroom routine in the morning, my toothbrush sitting there. But it's a great thing we should all be thinking about, right? I think some of the one of the solutions other people might do is to put it inside a case, like a travel case and put it in your drawer. But then you've got your wet brush that's going to stick that you know, the water stays on it and other bacteria can kind of grow. It may not be coming from your toilet, environmental, whatever. But now you've got water, which can cause other issues like mold, etc. to grow on there. So I love that you can keep it in the open air but fight off any bacteria and keep your mouth clean as you use the product. I wanna talk about the syringes as well. The gel, as you mentioned, it's the same gel that you sell out of your dental practice, which I believe is like 50 years old, not you obviously, right? You haven't been doing this for that quite that long, but your father, I believe, founded the practice. Is that right? About 50 years ago?
Zach Linhart (06:50)
Yeah, almost 50 years ago now is 1979 when he started the practice. We've been in the same location in the Helmsley building where Michael and I are sitting right now at Midtown Manhattan for 45 plus years. And my father, who's not here right now, but still practices to this day, was one of the pioneers and developers of cosmetic dentistry from porcelain veneers to laser whitening. And in creating our own special brand of laser whitening, we also developed our own laser whitening gel. And we migrated that gel from the practice to our products. And that's the gel that Michael was just showing you in these syringes that you use at home with the light activated tray that we have and can cause a really profound effect, somewhat similar to the laser whitening that we do in our office.
Jon LaClare (07:42)
And I think there are gels online on Amazon that are kind of, and even in retail that are maybe dumbed down for consumer, right? To be there a little, maybe they're cheap, right? They're a much less expensive than what you might get in the dental office, but they don't work as well. I love that it's the same technology that any of our listeners, if you've gone in for whitening treatments or you have the gel you bring home, it's gonna be so much higher quality. And I love that yours is the same, right? You can sell direct to consumer and we'll get into elsewhere that you guys sell also, but but it's that same technology, that same formulation that you get from the dentist office, but delivered right to your house. And then also your gel, don't actually need to ask you. I assume it's a slightly different formulation, but you can answer that question. But there's the drops that you can pour on top of your existing toothpaste or hopefully Linhart toothpaste. But even if you you you've got your own habits or whatever to further enhance your whitening as you brush your teeth. Can you talk maybe about, are there differences between that gel and the syringes?
Zach Linhart (08:39)
There are differences, it's a different formulation. The gel on top of our toothpaste gel was actually one of our first products. That was thought up by my father and the main rationale behind that product, you, as you said, place a drop on top of your regular toothpaste, hopefully your Linhardt toothpaste, is that you don't have to change your daily routine. You know, the old saying, and I use it in my office on a daily basis, you can't teach an old dog new tricks. People are very set in their routines.
They wake up, they brush their teeth, they go to sleep, brush their teeth. Trust me, I tell people every day to floss, they don't listen. It's very hard to change your routine. The impetus behind that whitening gel that you place on top of your toothpaste is, takes about one second extra from just putting your toothpaste on your brush to drop a little drop of that on. And it really has a nice effect and keeps up whitening over time. Is it gonna give you that real pop, like the syringes in your tray or in an office whitening? No.
But will it keep up your whitening and give you gradual results over time? Definitely. And you really don't have to change your daily routine.
Jon LaClare (09:47)
So almost like a maintenance, right? Keep your teeth wider, fight off what you might be putting onto your teeth or staining your teeth over time as well.
Zach Linhart (09:54)
The note going back to what you mentioned before, John, which is a great point. You see a lot of whitening gels sold for very, very cheap prices. All of our products that go in your mouth are made in the USA at FDA approved facilities. And these are custom made by us doctors in America. We're not just white labeling some crap product. We're not making products in other countries. There are a lot of products made in China.
We pride ourselves on making things in the USA the right way with the best ingredients. That's why it's a little more expensive, but that's why they work and they're really great products.
Jon LaClare (10:34)
And I want to ask a question about product development. You kind of alluded to this a couple of times, but you've got as a practice decades of experience behind these products. How do you think that's helped in terms of the development to make products that work so effectively while you're still in use? As you mentioned, you're practicing five days a week still, right? you're still not just on the product side, but you're still learning every day with real patients and talking to people directly. How has that helped the product side of your business to still be practicing as a dentist?
Zach Linhart (11:03)
Yeah, I mean, it's definitely helped a lot. And that's a great question. You see a lot of brands today where there's a founder who may be a doctor or a dentist or whatever professional or person who's worked in an industry, but they don't work in that industry anymore. They just created some product or some brand. And while they say, oh, I'm a dentist and I created this product, they don't actually work as a dentist. All they did was create a brand. They're a business person at that point and they don't really have their finger on the pulse of what's going on in that industry. As mentioned, I am a full-time dentist. My father still works as a dentist. And by being dentists, we created these products knowing what our patients need. And our patients have given us insight over the years on what they want and need. For example, our toothpaste, which was the first product we ever developed, we started developing that product probably around 2008 or nine. So it's been 15 years. There's probably been about six or seven iterations, if not more, maybe 10 iterations of that product. Not in our little samples that we mix up on the desk, but actual tubed product that our patients have tried. They give us feedback, they give us insight. It's too thick, it's too minty, it's not minty enough. I'd love to see this ingredient in there. What do you think about doing this with it? And all those things have been incorporated into it, including the amazing packaging, which is really catching people's eye. But our patients have been a base for us to develop these products in the best possible way so we know they'll enjoy them and appreciate them.
Jon LaClare (12:39)
So my audience, they know that we work with lot of entrepreneurs, right? So over the last 18 years now, we've launched hundreds of products into the marketplace, working with inventors. And I shouldn't say surprise anymore, but it's kind of amazing to me. There's a lot of dentists that are very entrepreneurial. So we work with entrepreneurs every day, day in and day out. And many of them have kind of like left dentistry to pursue something else. That's fine.
But I love that you've stayed connected and kind of grounded in the everyday usage of your product in such a close and intimate way. You know, another thing we talk about a lot on our show is talking to your customer, right? And one way to do that is at like shows, trade shows, home and garden shows, live selling environments, which I think again, yours is such a unique opportunity and experience where you have that benefit, not that it's your goal, right? I know as you treat patients, that's not your number one thing is not necessarily selling product, but but you are learning from them with every conversation that you have and having that connection in person. Again, not everyone's a dentist or has that capability, but finding a way to talk to your customers and see how your product is helping them or changes that you can make can lead to great improvements over time as opposed to just trying to figure out on your own. So that's fantastic you're doing it that way.
You mentioned the packaging. I want to talk about that a little bit and talk about how it is such a premium product. So Michael's kind of held up your package a couple of times as well in the background of the video. If you're listening to this, not watching a video we're showing on YouTube, of course, but check it out later. Go to the website, Linhart, L-I-N-H-A-R-T dot N-Y-C for New York City. You can check out this cool line of products. I'll tell you what, one of things I love about is the packaging. You know, there's such an important element. You've got it when you've got a great product, a very premium product. The packaging is the first interaction your customer has with it, right? Having that fantastic experience, know, branded colors on the box that it comes shipped in and then, you know, very premium packaging once you open it up. On yours that can be used for storage as well, right? So the whitening light as an example, right? It comes in this very high-end cardboard packaging, but you can use it for storage again between uses, et cetera. So there's a kind of a dual purpose behind it. But the reason I bring this up is one of the reasons you have such premium packaging is because It's a premium product, premium price point made in America, et cetera. But also you sell in very high end retail. we'll get back to kind of the direct to consumer side of the business in a minute. But on the retail side, can you talk a little bit about, so what are some of these high end retailers you're in and maybe some experiences on, hey, how do you get into those in the first place and have success?
Zach Linhart (15:21)
Yeah, I'm going to pass a lot of that off to Michael because he runs the brand on a day-to-day basis and interacting with all those kind high-end retail establishments. But I just wanted to give a little backstory to why we developed that kind of brand because there's dental practices that run the spectrum from super high-end to not as high-end and they all provide great care. But we've always had a very high end and strove to be a high end dental practice. My father started the practice in New York City. We're in the Helmsley building right in middle of Manhattan. Very fancy office, very beautiful. We have another practice in Greenwich, Connecticut. We've always tried to provide top level, high end, very fine care. We have celebrity patients, we have athlete patients. We have really the finest practice around, if not in America and the world. We have patients that come from the Europe, from the Middle East, from Asia, Russia, to us for dental care. So we always wanted to be top notch and we put that into our products. We made high end products and that's how we ended up selling into high end establishments. So Mike can kind of go into a little bit of where the product can be found.
Michael Fensterstock (16:37)
So developing a retail strategy is a lot of fun and going to trade shows and cold calling and leveraging relationships and being forward not only with our customer service and the fact that we try and provide the best customer service, backing up the best products with great shipping terms, always answering phone calls, emails on the same day, and being really generous with how we provide sampling to everyone that we want to partner with.
Some of the names that we work with are Ritz Carlton, C.O. Bigelow, which is the oldest pharmacy in the country here in Manhattan, the Hermitage Club up in Vermont, very exclusive place where they actually use our travel toothpaste and toothbrushes as an in-room amenity. So we're talking to a bunch of five-star resorts around the country to try and do more work and create the conversation around oral care.
Being as critical to your wellness as what you eat, what you put on your skin, your SPF, what you're washing your hair with. So I think there's a huge opportunity for more retail, especially in the hotel space and the travel space, whether we're talking about airlines or cruises or wherever you're going to be educated about better quality oral care products. Because most people in the US brush their teeth twice a day, every day. There's not a lot of things that you do twice a day, every single day, where you don't really question what you're using. So I challenge people to ask them, what's your oral care routine? What toothpaste are you using? What toothbrush are you using? If you want white teeth, what products are you using? Do you get sensitivity? Right? We should talk a little bit about the fact that our products don't make your teeth sensitive when they whiten and how they do that. And I'll let Zach talk to that a little bit. But that's why we have partners like some of the ones that I mentioned, including the Ranch at the Pier in Malibu and a few hundred nationwide. And bringing that conversation about wellness and oral care together is something that I'm really on a mission to bring to life.
Jon LaClare (18:54)
How does your strategy connect where you've got this high-end clientele both in your dental practice and of course that are attending these hotels, resorts, et cetera, high-end stores? Have you seen much of a connection from when they start the journey, let's say at Ritz Carlton, right? So they're introduced to the Linhart brand there by the gift shop or maybe it's the travel toothpaste that might be in their room, et cetera. How that's converted to long-term direct to consumer sales, buying from your website, buying from Amazon or elsewhere. Have you seen much of a connection between the two?
Michael Fensterstock (19:25)
I think we're pretty lucky that we have this established dental practice here in the city. Every patient gets the travel toothpaste, they get a toothbrush, they get a lip balm. So it's a huge groundswell of a great target market in New York City and now Greenwich, Connecticut. And when they travel around and they see our products and our display at a high-end hotel or a ski lodge, whether they're in Aspen or any other fancy environment, it just sort of is a good 360 cycle that validates, yeah, I made the right call by trusting Dr. Zach in my mouth, but also, yeah, I should be brushing with Linhart every day rather than what I might've been using.
Jon LaClare (20:04)
Great, thank you for that.
Zach Linhart (20:15)
We have a small strategy where we do have some other dentists of all sorts selling the product. But certainly, direct to consumer and being in these high end locations is our primary goal. We really see our patients. We want to be where they are. And we find that they're at high end spas, high end hotels. As Michael said, we're in about 200 boutique apothecaries, pharmacies, home goods stores around the country.
If you live in a town and you have a nice little mom-and-pop pharmacy in your town, there's a good chance that we're in that store. Yeah, let us know.
Michael Fensterstock (20:53)
But if they're not, I'll never let us know.
Jon LaClare (20:58)
Love it, love it. What's next for your business?
Zach Linhart (21:01)
You know, we're expanding rapidly. First of all, you know, as I said, I'm a dentist, so our dental practice has expanded. As Mike said, we expanded into Greenwich, Connecticut, which is where I live. We may expand further in that aspect, but also as far as the products, we have a bunch of products in the pipeline. And you know, even with our product that's coming out next, most likely, which is a floss, I don't know if I'm supposed to say that, but you know what? We tried about eight different variations of floss that our manufacturer was able to create and we gave them to our hygienists. We have 10 hygienists between our two practices. Those hygienists are literally flossing close to a dozen patients' teeth a day each. So that's, you know, sometimes could be 100 patients a day passing through our hygiene program. And they get to use the floss and try the floss that we're developing and say, hey, this works really well, this is great. Maybe we should make it a little more abrasive, maybe less abrasive, maybe we should add this to it to help prevent cavities or whitened teeth, et cetera. And we really have this great network in our office where we can figure out what the perfect product is for the most of our patients and our customers.
Jon LaClare (22:11)
I love that you're not just talking. Go ahead.
Michael Fensterstock (22:14)
Sorry, sorry, the goal is to have a full robust solution to your oral care needs. So we don't have a mouthwash yet, we should develop a mouthwash. We don't have on the go whitening products, so those are coming to market. Floss was sort of the next thing that we use every day. We know that the market needs a really great floss, so we went and developed it. So we want to be your full solution, so you don't have to look elsewhere.
Zach Linhart (22:41)
Also, what we don't want to do is going back to being an actual dentist and being an actual provider and knowing what our patients and customers need. What we don't want to do is just buy a generic floss and stick a Linhart sticker on there and give it to people. Anybody could do that. You could do that, John. You want to start a floss brand? Go buy floss, stick a sticker on there and give it to whoever you want. But it's never going to spread because it's just generic. It's the same stuff that anybody can get anywhere from any of the big brands.
Every product we make is unique and has unique features. That's why we're not just pumping out products en masse like some of these companies do. We're really taking our time to develop each product and we're not coming out with a product if we can't make it unique and special.
Jon LaClare (23:26)
And again, I have to go back to my amazement at the opportunity you have to be able to test this with patients in a live environment. The floss, something like that I hadn't even thought of, you know, we've all been to the dentist, hopefully our listeners go a couple of times a year. And when, you know, hygienists are flossing you like there, that's a very intimate if that's the right word, right? Or close weighted to test out products that they're doing over and over and over again, not just in their own mouths, right? We can all take, you guys could develop a floss, take it home and figure out which ones you like better for your two mouths, right? But the ability to test with hundreds of people and with hygienists that are truly experts in that is a, I would say unique opportunity, but a challenge I would lay to our audience to find out your own unique opportunity, right? Like most listening are not launching a floss, right? They're not dentists, but they've got unique ways to connect with an audience to be able to test products and really develop them, not just to be a me too, as you said, Zach, of sticking a sticker on something. It's easy to do, right? But that's not going to make your product be the greatest ever in that category. It's about finding and developing the best products possible. You guys are leading the charge in that. Was there anything I didn't ask you guys that you think could be helpful for our audience?
Zach Linhart (24:36)
You know, I thought maybe I'll go in for a second just about kind of the backstory of Linhart Dentistry. I did mention somewhat, you know, my father started the practice in 1979 in New York City. But going back even further, my dad was actually born in Prague, Czechoslovakia. His mother was a survivor of the Holocaust. She was in Auschwitz and Bergen-Belsen concentration camps. Met my grandfather, who was a dermatologist in Prague after the war.
In 1966, they came to America with not much and built a life here in Brooklyn, New York City. So my father was a second generation doctor after his father started this dental practice from nothing and built it into really an unbelievable practice and now product brand. And I think it's just that legacy that's really, you see it in the logo, the Linhart logo, which is a lion is the check lion. You see it in the the font that we've developed, and each of the products. We have pictures of my grandfather in the 40s and 50s, and even 30s, mixing custom formulations for skincare for his patients. And we're following that legacy almost 100 years later, which is pretty unbelievable. And I'm pretty proud and honored to continue the legacy. And we know you really love these products.
Michael Fensterstock (25:58)
I'd like to add we didn't talk about price point for any of the products we just sort of said that they're expensive they're high-end when in fact all of the products are pretty reasonably affordable the toothpaste is a $14 toothpaste so it's in line with a lot of the other high-end toothpastes and frankly it should be in most everyone's cabinet whether or not you live it doesn't matter what zip code you live in you deserve the best oral care you can you can give yourself and the reason our prices are high is our ingredients are expensive. So we're not making massive margins on these products. We're being fair and reasonable relative to what we think we should be able to charge as a great high-end brand, but also being an achievable, affordable product for as many people as possible. The toothbrush is a $10 toothbrush, right? The Whitener Gel is a $28 daily use product.
These products are sort of on par, maybe a slight premium to what you're going to find at your general pharmacy. But we do do specials throughout the year and we want as many people as possible to try it because it is a pretty sticky brand. Meaning when you try it, you're likely to stick around as a customer because it is such a great offer.
Jon LaClare (27:20)
Michael, I'm glad you brought that up because we talk about high end, we talk about premium and I can imagine some of our customer or our audience might be thinking, is this $100 toothpaste or whatever? But as you said, it's very reasonable, right? It's not dollar store, but you are getting a premium experience out of this and absolutely worthwhile and for something so important as taking care of our appearance, our teeth and the way we feel within our mouth.
Zach Linhart (27:44)
That's the key there, John. What you just said at the end is that health has become such a thing in our culture today and in our society, and people are spending a fortune on skincare, hair care, what they eat, natural, organic, et cetera. And unfortunately, oral care is sometimes ignored, and it's really an essential part of your everyday routine and your health, and really should be thought of as something that you want to maybe a slight bit more on and focus on and really get the best possible things because you're putting that into your body, you know, every day, twice a day.
Jon LaClare (28:20)
And I'm just looking at your website now and I would tell our audience, go check it out. You'll get this. Of course, learn about the products. You guys have done a great job. The website feels very premium, but also you get the information you need. And then if you go to about an hour story, it shares a little bit more detail of what Zach you shared with your family and your legacy. And I love how you started with a really interesting, fascinating story of your family, your heritage, but you're continuing it, right?
Continuing to grow the practice but also launch and bring out more wonderful products to market. So I want to say thank you to both of you for the time you've shared here and encourage our audience. If you're driving, of course, go check out the show notes, but you can learn a lot more about this line of products and their story behind them at linhart, L-I-N-H-A-R-T dot N-Y-C. So please go check out that to find out more. And I do want to tell our audience as well, you know, remember you can meet with a member of my team absolutely free for a 30 minute strategy consultation.
We've launched and grown hundreds of products since 2007. Of course, we learned some of our strategies while growing OxyClean back in the Billy Mays days. We're here to help. So please go to harvestgrowth.com and set up a call if you'd like to discuss further.