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Influencer Marketing that Works: Insights for Building an 8-Figure Brand With Influencer Marketing

Writer's picture: Harvest GrowthHarvest Growth

In today's episode, we interview entrepreneur Justin Gardner, who built his business, Active Skin Repair, to eight figures through strategic influencer marketing. By treating influencer partnerships like an investment portfolio, spreading risk across multiple collaborations, and emphasizing authenticity in messaging, Active Skin Repair has gained significant traction in the skincare market.


Justin reveals how a deep understanding of their customers revolutionized their marketing and led to explosive growth. What started as a business focused on athletes and outdoor enthusiasts evolved to serve a starving market of health-conscious mothers. Join us as Justin shares the most important marketing and business tips that have helped Active Skin Repair grow tremendously.



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In today’s episode of the Harvest Growth Podcast, we’ll cover:


  • Tips for launching a successful, high-converting influencer marketing campaign

  • How studying your target market and customers reveals hidden growth opportunities

  • The value of networking in entrepreneurial and business

  • And so much more!


 

You can listen to the full interview on your desktop or wherever you listen to your podcasts.



Or, click to watch the full video interview here!



Looking for a natural, non-sensitizing solution for cuts, scrapes, sunburns, and other skin conditions? Visit www.bldgactive.com to discover their innovative spray and hydrogel products. Their FDA-cleared formula uses the same healing molecule your body naturally produces. You can also find them on Amazon for convenient ordering.


You can also contact Justin at justin@bldgactive.com if you have any questions about starting a consumer product business or entrepreneurship.


To be a guest on our next podcast, contact us today!


Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!


 

Prefer reading instead of listening? Read the full transcript here!


Jon LaClare [00:00:00]:

How do you build an 8 figure business in 2025 using influencer marketing? Today's guest has skyrocketed his growth since he launched his business in 2017. And he shares a lot of actionable advice based on what has worked for his business. Check it out.


Jon LaClare [00:00:38]:

Welcome back to the show. I'm excited to be speaking with Justin Gardner. He's the founder of Active Skin Repair. You can check them out at activeskinrepair.com they're big on Amazon as well if you want to search there. We're going to dive into what the product is and some really interesting stories behind the building of the business. But first of all, Justin, welcome to the show.


Justin Gardner [00:00:55]:

Thanks, John.


Jon LaClare [00:00:57]:

I appreciate you taking time today because you do have a really fascinating story I want to share with our audience before we get into sort of the business side of it, you know, the background story. Let's talk about the product. So what is active skin repair?


Justin Gardner [00:01:09]:

So active skin repair, the active ingredient in the product is a molecule called hyperchlorous acid. And hypochlorous acid is the same molecule that your white blood cells produce. So if you get cut, scraped, any type of skin damage, even if it's an inflammatory like a sunburn or a bug bite, your body's natural immune response is to send white blood cells to that injury. And inside those white blood cells is a molecule called hyperchlorous acid. And that's what's in our product. So what we're able to do is replicate that same immune response. And, and you're able to apply topically the way that your body's working internally. And it does three major things.


Justin Gardner [00:01:55]:

It's a really powerful antimicrobial. So it's your body's natural mechanism to fight off foreign pathogens. So it kills bacteria, viruses and fungi. So you have a really powerful antimicrobial. It also helps reduce that inflammatory effect from that injury. And so what you're able to do is help with inflammation. So inflammation could be things as simple as sunburns and bug bites, like I had said. And it also helps speed up that natural healing process.


Justin Gardner [00:02:26]:

What's really cool about it too is because it's an 8 to your immune system, there's no toxicity to it. There's no allergic reactions. You can spray it around your eyes, ears, mouth and we able to replicate that molecule by electrolyzing salt and water. So you're using natural ingredients, really simple ingredients to again get to that really powerful molecule.


Jon LaClare [00:02:52]:

I think there are some like antimicrobial cleaning products that uses it something because I know they electrify water and salt. Is that a similar process? Are you familiar with those as well?


Justin Gardner [00:03:01]:

Sure, yeah. Hypochlorous. It's been around for a while too. The molecule is nothing new. We've known about the molecule. It's what the real innovation has been, especially from a human health side is being able to stabilize it and get it into a very small PH window and so that it's human friendly. So the hypercholos acid works great as a disinfectant. Just kind of a different process on how you manufacture it in different regulatory environment.


Justin Gardner [00:03:33]:

That's going to be EPA and what we do is fda, but same kind of both because it's an antimicrobial, it works great as a non toxic cleaning agent and gets used quite a bit both in the consumer household side but also in the hospital systems and agricultural and food and a whole bunch of different areas.


Jon LaClare [00:03:55]:

Got it, got it. So let's talk about the two different main types of products you've got. It's the hydrogel and then the spray. Is there any difference between the two? So as consumers look at these, is it just a. If you prefer a topical gel you're rubbing in versus spraying on but from an efficacy standpoint or a preferred usage standpoint, is there a difference?


Justin Gardner [00:04:14]:

It's, it's a great question and we get it all the time. The active ingredient, hyperchlorous acids in both of them. So the, that molecule that I just spoke about and the way the molecule works same for the liquid and the hydrogel. The liquid's nice because you kind of have a, a light mist that's easy to just kind of spray. So I use the, the spray if you're getting out. If, let's say you, you know, you try not to get too much sun, but you get too much sun. It's a summer day, maybe you're out in the ocean and you get too much sun. It works great just to spray down to help take down that, that inflammation from too much sun.


Justin Gardner [00:04:53]:

It also works great if you're. We use it on my daughter's diaper rash all the time. We have a baby spray as well that we market and that's great. If you don't want to necessarily touch where that rash is because it's sensitive. So it's great to be able to spray there. The hydroge more akin to like what we know is an ointment. It would be more like a Neosporin. I We get usages.


Justin Gardner [00:05:20]:

Some people like the hydrogel over the liquid, some people like the liquid. We tend to sell more of the liquid spray. Just that tends to be a more consumer preference. I like the hydrogel specifically if I've gotten a cut or a scrape that especially if I'm going to put a bandage around it. So I'll apply it like I would a Neosporin where you'll put it on and then be able to wrap a bandage or a band aid around it.


Jon LaClare [00:05:47]:

Got it. And you mentioned diaper rash. What are some of the other most common uses for either the spray or the gel that you find your consumers are buying the product for?


Justin Gardner [00:05:56]:

You know, it's every day it's majority and hypochlorous acid is now becoming a very trending ingredient, especially in the cosmetic space. So a lot of people are using it for a daily facial post workout. Helps prevent acne. Acnes. P. Acne. It's a bacteria and it works really well to help around cosmetic concerns. Most of our customers, especially because we are actually regulated as an FDA medical device, a 510k medical device, we have approval to use an open skin.


Justin Gardner [00:06:29]:

As opposed to the cosmetics brands who are just cosmetic, they don't have that indication where we do. So a lot of people are using cuts and scrapes, especially with little kids. If you have little kids, you just know they're prone to lots of skin issues which include, you know, falling down and getting a little caudry scrape. One of the great things about our product too is it doesn't have any sting. So I'm sure we all remember being kids when your parents would put alcohol or back citration on and that had that terrible stinging feel. Here you're getting to kill all that bacteria with the same Hypochlorous acid. Actually 80 times as powerful as bleach. So you get this really again powerful antimicrobial, antibacterial.


Justin Gardner [00:07:13]:

But none of the sting so works great cut scrapes because it works also really well on things like atopic dermatitis issues like eczema, where you have. When somebody who might have eczema has a flare up. It works really well on where those skin irritations are happening from the eczema. So we get a lot of uses around those Type of conditions. And we also have the seal of approval from the National Eczema Association.


Jon LaClare [00:07:45]:

I imagine you mentioned how you got FT FDA approval on this, which is probably a lot of our listeners are thinking, man, how do you do that from without having a massive budget, you know, being part of a big pharmaceutical or major brand, et cetera, in the early days, right as you were growing this business. So how did you accomplish that? How did you get the FDA license for this in the early days?


Justin Gardner [00:08:05]:

And we're. So there's different types of FDA approvals, clearances. We're regulated as a 510 medical device. So it's a clearance as opposed to drug approval that you would get on like a big pharmaceutical that probably costs 50 million plus dollars to get. You have to do controlled randomized studies for those drug approvals where the 510k approval is a little bit easier and more seamless to get through the way though. That kind of comes back to my history in finding how the molecule work. Previous to running Active Skin Repair, I owned a medical marketing agency and a lot of we were doing products, regenerative medicine products, really expensive dermal engineered tissues that were being used in surgical procedures. And while I was running that agency, I got introduced from a medical device company that had the hypochlorous technology to help launch that into the hospital space and just really was blown away by the science and the efficacy of the product, the versatility of it, the fact that checked all these boxes and I just started using it myself, watched my friends and family use it and said there is a real opportunity here for over the counter.


Justin Gardner [00:09:27]:

And from working with the medical device company, I knew that they had the OTC FDA clearance, but they were just focused in the hospital side that they wanted to be in a more professional focus, physician brand. And so I worked with them to do a, to leverage their FDA clearance for over the counter and everything they had gone through to do a partnership there. And we eventually, after a few years of running that, partnered up with them and now are fully part of that medical device company. So we fall under their umbrella.


Jon LaClare [00:10:03]:

Got it, Got it. So just to clarify, are they still running the hospital side of the. Of the business and you've got yours separate? That's more the consumer side of the business.


Justin Gardner [00:10:12]:

And now that I'm part of their team, they do they still sell it into the hospital side of things? In fact, we use the same manufacturing process facility. Everything is the same for the hospital side as well. So we go through all of that rigor and Safety testing, efficacy testing. We know every lot that we produce goes through, everything's manufactured, ISO certified clean room here in California. We go through and we test every lot that we produce so we have full traceability. We know that it's going to be killing the bacteria that we say it kills. We're going to know that it's non toxic and safe to use. So a lot of that really robust regulatory oversight that goes into the professional hospital version goes into our over the counter.


Justin Gardner [00:10:59]:

And now that I'm part of that team as well, in house, I oversee all the hospital marketing as well. So I oversee both the professional and the consumer side.


Jon LaClare [00:11:08]:

Very cool. I think it's an interesting thing to think about from an audience perspective, whether you're looking for an FDA licensed product, whatever it might be. But there is a lot of opportunity out there with companies that may focus in one channel or one direction and they're open to doing license deals or partnerships or, you know, there's a lot of different ways to do it, but open to somebody else helping them grow their business outside of what their expertise lies in. So I think this is one great example for hopefully getting the juices flowing with a lot of our audience thinking about, okay, what might be the next opportunity to partner with a company that has a proven product, but they just don't want to focus in what you might be good at. Right. So your particular expertise, yours is really interesting. Of course you started that way and then came back in and kind of now run both sides of the equation. But of course it started off by being a little bit siloed and separated.


Jon LaClare [00:11:55]:

So today on the consumer side, so a lot of our audience, that's where their interests and expertise lie. Let's talk about that a little bit further. So you've got a business that is now grown to an eight figure business, phenomenal growth and success behind this on a lot of it. On direct to consumer, I understand almost all the business today is direct to consumer. Again, the business to consumer side, is that correct?


Justin Gardner [00:12:17]:

It is, yeah. We're probably over 95% either through Amazon or through our website. Through those two main channels we're on Target.com and Walmart.com, but the main bulk of everything is the behemoth of Amazon. And then also pushing direct to consumer through our website, we do sell in retail. In fact, when I initially started the business, I thought retail would be 80% of our business at least, probably, maybe even by this period in the life cycle of our company would be 90%. So I was surprised to go such a different route than we did. But it's been very deliberate and we can talk about it but it's a newer technology that most people don't know a lot of versatility. We, we joke we call it the WD of WD40 of skin repair just because of how many things it works for.


Justin Gardner [00:13:12]:

But it's also tough to to be able to communicate the science and all the ways that it works in on shelf at retail. So that's why the digital having ability to kind of educate consumers in a more robust way than just what you have on the top of a package or in front of a package has been really beneficial and why we've decided to focus online.


Jon LaClare [00:13:37]:

And you've grown this I mean it's a multi multi million dollar business. It's been very successful and grown fast. It's a relatively new business as well. What has been the strategy or technique that has worked the best to really help you grow.


Justin Gardner [00:13:54]:

So I think for us when we started we started in 2017 we started a lot in athletics, outdoor sports. We thought that would be an area high propensity and skin damage. It was authentic to me being an outdoor athlete and just thought that would be a great area. And it was. We built a really nice gold following. But the market wasn't huge. It was kind of a slower churn. And where we really figured out that there was such a high need is with moms and using it on children.


Justin Gardner [00:14:31]:

And when we started to figure out that that was our consumer that woman was our consumer really understanding her understanding who she was and what value you know what she really saw was valuable in a product like ours and the we now call her and now our our demographic is 93% female or more. We are in that window of 30 to 45 years old generally with one plus kids. It's a mom buying for their household. And even more specifically it's a mom we call her the whole Foods mom. It's a mom that really values organic natural ingredients are looking and there's such a wave right now move to do non toxic swabs. And that was where we really found and saw that flywheel really start to pick up for us is when we were able to figure out who that customer was and what she valued in that non toxic aspect of our product. Especially when you look at products like Neosporin you're looking at synthetic antibiotics, you're looking at allergic reactions in a lot of people. You're looking at petroleum base.


Justin Gardner [00:15:48]:

It was a pretty easy swap for that mom to make to move to a non toxic product like ours. So that understanding, to answer your question, understanding that customer really deeply and what she valued was where we really have started to see that momentum growth.


Jon LaClare [00:16:10]:

Yeah. And then from there, once you really understood who your customer is, what they care about, how to talk to them, you, as I understand it, got really heavily into influencers and that really has driven the success of your business. And, and the key with influencers, I think you'd probably echo this is finding once you know your audience right then, then you know what influencers to work with. No product can be sold by everybody, right? To every thing kind of thing from or from everybody to everybody. You gotta find your messaging, you gotta find your right market, your right audience. Once you have that now it's easy to find the right influencers that really are in touch with your user base or potential, your customers. How is it, how has it changed over the years with influencers? Because you've been doing that since the early days, had a lot of success. But how is it different today than it was maybe several years ago?


Justin Gardner [00:16:56]:

It's grown so much from when we started we started Influencer. I mean we've always, since the beginning of the company, working with athlete athletes. We were always doing influencer marketing to some extent. It was around 2019 that we always knew there was a word of mouth component to our product. So the idea of influencer marketing just always seemed like a good fit for us and the. But it was around 2019 that we started to more robustly send out a bunch of product to influencers saying hey, you know, we think you'd be a great fit. Just here's some information around our products. And then we started to dabble in paying some influencers, setting up affiliate programs and it would pretty quickly became clear on the ones that worked and the ones that didn't work and what so great about influencer marketing is especially when we're, we focus in Instagram stories.


Justin Gardner [00:17:52]:

And so with a swipe up there, you then pushing somebody to our shop page and you're able to auto populate that coupon code. Well now I can run attribution and see exactly, you know what did that net out. And what we found was it was, it wasn't the athletes, it wasn't, you know, we tried a lot around fitness, you know, again hitting that female demographic that didn't work that well. It was the non toxic influencers, people who had a lot of product knowledge and expertise. Non, non toxic products was the one that really Just gained traction. So once we started to understand that and then we started to understand where there were correlations to, we also do really well in dyi. So people who are teaching women, teaching other women how to do things around the house tended to convert really well. Healthy cooking was another one.


Justin Gardner [00:18:47]:

People who are doing influences around how to do meal prep and healthy meal prep also worked well. So it was really trying a lot of things and just keep learning, learning, learning. And what was translating.


Jon LaClare [00:19:01]:

I think it's interesting and you've told me before, you spend over $1 million a year on influencers, which is phenomenal. Just for audience to break that down. I'm sure you can all do the math, right? But that's like 100 grand a month on influencers and it works. And I hear so many times as I talk to people like, oh, we've tried this or that, whether it's influencers or anything else, any kind of a marketing strategy, and they give up maybe too early, right? And I think what the nugget I'm getting from you, and I think what's worked really well for your business is again, understanding your consumer, understanding the messaging that they need to hear. It's not just about having a pretty face, right. Or a big following, but it's about having the right type of following that would care about your product. Right? So being a healthy product, right? The Whole Foods Bomb, I think, as you described and like once you really understand who they are and what they want to hear, then getting the right type of influencers and that really works with any type of marketing strategies, whether it's influencers or, you know, paid media on digital platforms, whatever it might be, right. It's, it's an important thing to really understand is, okay, who is my audience and then how to, how is the best way to really reach out and connect with them now when you pay them, what.


Jon LaClare [00:20:05]:

What is the today? I guess the most common way I know in the early days, everything used to be commission based, right? So you pay on success. How has that changed today in terms of the. How do you pay influencers today?


Justin Gardner [00:20:16]:

Yeah, if we go back to 2018, 2019, most of ours were affiliate and we were lucky to be kind of early in influencer marketing where, like you said, affiliate. But a lot of these influencers were very happy to do affiliate based agreements. Some of them would just do it for free. And then even the ones that were paid, we were generally working with the influencer directly. How that's changed today, now, going into 2025, most of them have agents, most of them have fees associated with it. Some of them will do. I mean, we still have some great affiliates that probably make more in an affiliate commission than they would on a rate. They feel very solid with what they can produce.


Justin Gardner [00:20:57]:

And those relationships work great. Some are mixed. They'll do affiliate and a fee plus commission on that. And then some are just fees. And so we're open to all of them. The, the fee structure is, you know, obviously has the highest risk. If it's just straight affiliate, there's just not much downside. So we're actually trying to grow that out in a more micro influencer manner this year.


Justin Gardner [00:21:27]:

And then to. To how we think about it too is you talk, John, a little bit about giving up maybe a little too soon. I think too it's like if you look at investing, you wouldn't want to put all your money in one or two, you know, companies or stocks. You want to be able to diversify that. And I kind of look at those investment and influencer marketing as an investment portfolio. I'm going to bet on, let's say 30 influencers in a month. There's probably some heavier bets in there that I want to. I've done a lot of due diligence on and trying to take smart bets.


Justin Gardner [00:22:03]:

There's some that, that we know just produce every time. So I'm going to rebook the people that we know are going to work and then I'm going to take a bet on some people that we don't know about. Some will. Some have been unicorns. A lot f flopped and usually you just hope the unicorns pay for the flops.


Jon LaClare [00:22:24]:

It's a good way to put it. Yeah, it's a numbers game.


Justin Gardner [00:22:27]:

At the end of the day, it's a numbers game. And as well, I mean, we are way, way more sophisticated these days in placing those bets and earn investments however you want to look at it. But I don't care. As much as we know, we think somebody's gonna like her followers. She's got great engagement, her followers are spot on. And it just doesn't. Doesn't have any type of ROI to it. And you just kind of scratch your head and say that just is it's part of the game, like you're not going to win them all, you know.


Jon LaClare [00:22:55]:

And I would add to that, I think that as we talk about influencers spreading between them so you're not stuck with just a single influencer that, you know, something changes. It's like having a host back in the Day, I think of the shamwow guy that helped drive. He owned most of his products that he launched, but he licensed one off and then he had some legal trouble he went into and it kind of sank that business entirely. So just a quick history, history lesson on that without diving too deep. But it's so important to not put all your eggs in one basket, right. Whether that's one influencer or one marketing strategy. Right. It's even about okay, how do I take it with influencers? And then also explore other platforms like running, you know, ads on Amazon for example and paid media and other platforms as, as the world shifts, being ready for sort of what's next and really spreading around your risk, waiting for.


Jon LaClare [00:23:39]:

Sometimes it's a person that might be an influencer that is a unicorn you're talking about, right. And sometimes it's a marketing channel that might be the new unicorn, the new opportunity that really jumps out for your brand.


Justin Gardner [00:23:50]:

And one more thing John too though, I'll put to that, that we really learned too, especially the influencers that are good, they know how to commit, they know their followers really well. They're marketers at heart, right? Like so they know their followers and they know the messaging. So one thing we learned at the beginning was we didn't want to script what they were saying in fact generally. And so at the beginning we, I used to get on the call with all the influencer and explain the science. We give them the, you know, all the talking points and they end up just reciting the talking points because they think that's what you wanted as opposed to. And we learned very quickly that actually it was better that I didn't get on the call, it was better that I didn't get because you can go deep on the science here. We have a lot of clinical articles, a lot around the science, but that's sometimes a little tough for consumers to digest. They just want the quick top line bullet points.


Justin Gardner [00:24:43]:

And if an influencer that they really trust is recommending the product, a lot of times that's, that's good enough for them. So what we usually do is get them product say listen, you've got kids, here's some great areas to try it out on. You know, just make sure you document any before and afters if you can. Those work great and we just give them some best practices but really let them figure out the messaging that's gonna, that they think is going to communicate best or best get communicated to their, to their followers and kind of step away from that. And again the really good influencers will know a way to kind of communicate that.


Jon LaClare [00:25:22]:

Yeah. And they know their audience well. Right. So their audience, if you try to change the way that they talk or, you know, the points that are important, they're not going to be themselves. Right. They may, it may look really good. I found that too. And sometimes the video looks fantastic because they're kind of saying what I would say, you know, what I think they should say.


Jon LaClare [00:25:38]:

But it doesn't work as well as if they just spoke in their own words in a way that their own audience that they've cultivated would understand. Well, yeah.


Justin Gardner [00:25:45]:

And I think too, I mean, I can always tell when I see big brands that are like not 8 figure but like 10 figure, 11 figure brands with big marketing agents. And you can just tell that they've been kind of scripted out. The agency said, here's exactly what you want to say. It just doesn't come off authentic. It just sounds like they're reading a commercial for money where we really, truly believe in our product. We want them. The first thing that we're going to say is like, until you try it, use it, believe in it. If you don't, haven't tried the product, we don't want you to post first of all, because we really want you to believe in the product that authenticity is key to the success of a campaign.


Justin Gardner [00:26:22]:

So if you don't have that authenticity, let's not waste our time. So really getting that product into their hands and then stepping away from it. And we do use agencies to help identify influencers, but I don't want to, we still want that influencer to feel a connection with our brand and who we are. So we make sure that as a founder of the company that I try and have access to them and then my colleague also really making sure that they feel a direct connection to the brand and to the company as well.


Jon LaClare [00:26:58]:

Love it. Well, Justin, are there any resources that you'd recommend that have been really helpful to you and your business journey for.


Justin Gardner [00:27:08]:

I would say as an entrepreneur, the. I love podcasts, so I love to hear other stories of entrepreneurs. I think there's just so much to be learned and also especially at the beginning phases when it's times are tough, it's so good to hear like somebody who's been successful to know that they went through those struggles as well. I mean a lot of it in entrepreneurship to me is just perseverance. Staying alive, right? Staying alive long enough. If you have a good product, stay alive long enough till you know enough people hear about it. And so I've always found those motivating and great in terms of being. Being a great resource to learning and also kind of that motivation that you need as an entrepreneur.


Jon LaClare [00:28:01]:

I love that and I echo that, frankly. You know, I started this podcast now five years ago because I'm a big consumer of podcasts. I still am. I learn a lot from them. It's just great to hear real stories in a longer format where you can get to know founders of companies and hear what they went through. Sometimes it's the successes that help me, and as you alluded to, sometimes it's the failures that help me. Right. Just seeing that somebody made it through a hard time and really everybody has those, right? Every success, the biggest successes out there.


Jon LaClare [00:28:31]:

We've all read the biographies of, you know, Steve Jobs and Elon Musk and the others. They had their times that they had to get through that were the bigger the success sometimes the bigger the trials and struggles that they went through to get there.


Justin Gardner [00:28:42]:

And I would so to. To that too. We're, you know, thinking through that answer too is podcasts have been great. I've also, I'm based here in San Diego and there's a group called SDSI in San Diego, and it's San Diego Sports Innovators and it's an incubator group. They do accelerator programs that help entrepreneurs products to market. I went through their accelerator program and it is a great network of entrepreneurs. Like we have Sun Bum Heroes and Sun Bum's part of this entrepreneur group. A lot of brands that have come from nothing and built really substantial businesses and just those networking and having other founders, entrepreneurs to bounce ideas off of to learn.


Justin Gardner [00:29:23]:

I, you know, there's somebody told me the best, you know, if you're trying to go get a place, the best thing to do is ask somebody who's on their way back. And I feel like going and talking to people who've had success, who have built brands. Especially for me, consumer packaged goods was a whole new space. You know, I had come from marketing products into the hospital space to physicians. So I, you know, I had a lot to learn. And I think those, those entrepreneur groups podcast and then the last one, I'm, I have a colleague who uses slack groups of other marketers who are on those groups. And she has had so many great connections to other products. And they go back and forth on what influencers are working for them, what podcast.


Justin Gardner [00:30:11]:

They'll share a lot of best tips. And that's how we find a lot of our great influencers. And podcast is through other marketing directors who are part of these groups and willing to share.


Jon LaClare [00:30:23]:

Well, this has been a lot of fun and lots of great advice you've given just along the way too. I'm sure our audience is going to rewind and listen to some of this a few times, frankly, because there's you shared a lot. So I really thank you for giving us a peek behind the curtain to see how you've built such a successful business over these years. Is there anything I didn't ask you that you think could be helpful for our audience?


Justin Gardner [00:30:43]:

You know, I'd just say if any of your audience has any questions, if there's anything that they have specific, it's justinldgactive.com I am always happy to to answer any questions and be a resource, especially if you're coming into the health and wellness CPG space.


Jon LaClare [00:31:02]:

That's kind of you. I do encourage our audience. Also check out Justin's website, bldgactive.com you can check out the products on Amazon as well, but BLGGactive.com is a great place to go to get some more resources on this great business that Justin has been able to build. Also for our audience. Did you know you can meet with a member of Absolutely free for a 30 minute strategy consultation? We've launched and grown hundreds of products since 2007 and learned some of our strategies while growing OxiClean back in the Billy Mays days. We're here to help, so please go to harvestgrowth.com and set up a call if you'd like to discuss further.

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