We’ve all experienced that moment of panic when our phone dies at the worst possible time - whether at a sports game, during travel, or in an emergency. In our first episode of the Harvest Growth Podcast this year, we interview an entrepreneur who turned this pain into a thriving business by acquiring and reimagining an innovative emergency power solution.
He is Sam Wechsler, Owner of Battarix, the world's smallest and most innovative backup power supply for mobile phones. Although not the original inventor, Sam fell in love with the product, acquired the business during COVID-19, and transformed it from a low-selling product into a $2M revenue success story within 18 months. His story demonstrates how combining innovative technology with strategic marketing and distribution can rapidly scale a business, even when starting during challenging times like a global crisis.
Tune in to discover how Sam built Battarix into a successful brand by focusing on a unique value proposition, finding the right market fit, and carving out its niche in a crowded market.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
How identifying an unmet customer need can lead to business success
The journey of acquiring and revitalizing a struggling technology company
Why user testimonials are the best marketing tools
How to leverage initial marketing buzz and viral marketing to drive sustainable growth
The importance of building a strong advisory network
And so much more!
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Visit www.battarix.com to learn more about their innovative emergency power solution that fits in your wallet. Get prepared before your next dead phone emergency.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Prefer reading instead of listening? Read the full transcript here!
Jon LaClare [00:00:00]:
Today's guest bought an existing technology that was struggling and then grew the business to over $2 million in revenue in the first year and a half. His growth journey isn't stopping there. He shares the next plans for his business in a way that you can implement similar strategies to grow your own business. Whether you are a startup or a nine figure business.
Jon LaClare [00:00:39]:
Welcome back to the show. I'm really excited to be speaking with Sam Wexler today. Now he's the owner and CEO of Batterix. You can check them out at Batarix B A T T as in battery A R I x dot com. We're going to dive into what the product is and a really cool story about how he has brought this company to life and has really helped it to grow over the last several years. But first of all, Sam, welcome to the show.
Sam Wexler [00:01:01]:
Thanks Jon, how are you doing?
Jon LaClare [00:01:03]:
Great, thank you. I really appreciate you taking the time today. So let's talk about Batterix. For those in our audience that may not have heard about or seen what a Batterix is, can you tell us about the product that you developed?
Sam Wexler [00:01:14]:
Yeah, sure. So Batterix was a company out of Israel. It was founded probably about six, seven years ago and its main purpose was it's a non rechargeable, we call it a battery extender for your cell phone, it's made to put away. It's the world's slimmest, thinnest, most convenient product, non rechargeable, made to power your battery, your cell phone when you need it. You're always in that situation where you're at the beach, you're at a game, you're at a train station, you're getting off a flight and your battery's there on your cell phone and say what do I do now? But with our battery, it's made to put away in your wallet, goes in your purse, it goes in your, your go bag and it's convenient and ready whenever you need it. So it's Apple has an Apple adapter, has a USBC for all the Android devices so it's compatible with any device. You literally just keep it in your wallet till you need it, has an eight year shelf life. The chemistry of the battery, we can talk about that later and it's ready for when you, when you need it.
Sam Wexler [00:02:16]:
So it's a product that again was. It was created out of Israel. I bought the company about right when Covid was hitting, which is a story in its own. Not the best time to buy a company, but I bought it straight out. We developed the technology, got it to market, and here we are.
Jon LaClare [00:02:33]:
And it is a phenomenal product. It's a great idea. I was at a college football game over the weekend after Thanksgiving hour. My kids are going to school and we had our nephew there. We were not sitting near them and so unfortunately I couldn't help them out. But I found out afterwards all the tickets are on their phones and he shows up and his phone's dead. So they scramble, they figure it out. They were able to transfer to somebody else, whatever, but it was just a hassle.
Jon LaClare [00:02:53]:
And then to sit there during a long, you know, four hour football game, to not have your phone even once you're in with you, once it goes dead. It's. It was a late night game, started at 8:00 or whatever. And of course the day the teenagers run had run his battery down. Having a battery on hand would have obviously helped him. I wish it was closer by.
Sam Wexler [00:03:11]:
And that's something we try to tell people. We call it don't miss that moment. Right. Because inevitably at the end of, you know, we had some marketings we put out, you know, by the NBA Finals and by the MLB with the last out and all of a sudden the guy's phone goes dead and he says, you know, with, with the, with the phone. And you missed that picture because your phone is dead. If you'd had a battery, you just power your phone, you get to get the, you know, get the video, get the picture, right. Even I, I reached out to Mark Cuban, you know, with, with the headline, it says Dallas Mavericks win the championship. And you missed that picture, right? He didn't answer.
Jon LaClare [00:03:47]:
That's great.
Sam Wexler [00:03:48]:
He didn't answer.
Jon LaClare [00:03:49]:
That's great. If he, if he had had his phone die one time, I'm sure he would have answered because it is a huge problem that all of us face. Right. So talk to me about you. You said you bought the company and then brought it over and kind of rebranded and launched it and develop further developed it. How far along was it? The technology when the point.
Sam Wexler [00:04:08]:
So I'll tell you, it's a great story. So, so 2019, I had my son, he was in school in Israel and he came home at the end of the summer and he was sitting on my bed that night. We were just talking, you know, catching up, and he pulls this thing out of his wallet. It was different than this. It was the first generation. And I said, let me see that. I said, that is genius. I love it.
Sam Wexler [00:04:34]:
Sure enough, I went to the office the next day, and I just started going on LinkedIn, trying to find email addresses, Googling the, you know, the name of the company. Before I knew it, I was. I was on the phone with some guy in Tel Aviv, and I said, listen, I don't know who you are. You don't know who I am. I love your product, but the worst thing for me is two days in Tel Aviv, I can. That's for me, you know, a Jewish boy. I can figure it out. So just let me know when you want to meet.
Sam Wexler [00:05:02]:
The next week, I was on a plane to Tel Aviv with Avi Fogel, who's been my advisor. He's been sort of my sidekick on this project from day one. And we spoke to them. They were in a. They were in a bad place with the company. You know, they ran a startup. They ran out. They had a great idea, but they ran out of cash, and there was investor issues and, you know, in infighting.
Sam Wexler [00:05:24]:
And we bought the company straight out, you know, with the IP. We developed the technology. We have patents now in four countries in the U.S. canada, in the U.K. and in Australia. And we got it to market. We, you know, we got the product where it is today. Obviously, you start up and there's some issues with production, manufacturing, but thank God.
Sam Wexler [00:05:48]:
And last year, we've really, we sold over 250,000 product pieces, you know, over $2 million worth of revenue, you know, and we are, we are today, you know, we're looking to, We. We have other batteries in, in the prototype stages, a little thicker, which will give you more time. This battery will give you. You know, people always say, how long will it last? And the truth is it depends on your phone and depends on your usage because it is a battery. It's not your normal charger that fast charge, it'll charge you up. It's 1600 milliamps. But it's a battery. So if you're listening to a podcast, listening to music, streaming videos, it'll drain the battery further.
Sam Wexler [00:06:27]:
So we say on average, it'll last you about. Give you about one to two hours of power in your phone, and it'll charge up your phone about 16% on average. We like to use those numbers. So it's not there to give you a Full charge, a half charge. It's there to give you time. We're here to bridge the gap we say gets you to a plug. It gets you from here to there where you can. We.
Sam Wexler [00:06:49]:
You can, you know, fully charge your phone. But like you said, you're at a football game, you need those two hours till you're in the parking lot in your car and you can fully charge it. That's what we're here for, to bridge that gap and give you the power when you need it.
Jon LaClare [00:07:01]:
Yeah. Luckily he was with. This is my nephew. So he was with three of my kids. So they all had phones, they could communicate with each other and they could find us if you're alone, Right. Without a phone. In today's world, how do you find people? Right? I mean, funny changes everything.
Sam Wexler [00:07:14]:
My wife, we're in the airport, I went to get the car and my wife's phone ran out thinking, you know, it's like the shoemaker, you know, without shoes. Right. She didn't have a battery with her at that time, you know, and thank God I found her. But just those, you know, half hour of time, you know, when you need that, that power. That's what we're there for, you know, the prepper community, you know.
Jon LaClare [00:07:34]:
Right. Yeah. And I, I think it is kind of a lost art. I think back to my childhood, right? Where of course, nobody had cell phones. This is many years ago. There was. We obviously found a way. We found each other.
Jon LaClare [00:07:43]:
But today it's a lost art. Cause you don't need to. It makes like I don't even know how to get to my office half the time, like without my phone. Cause I take different routes every day based on traffic. Whatever it is, follow my maps, right? It's like you'll lose that art of being able to figure things out like that. But the battery saves you.
Sam Wexler [00:07:57]:
I mean, today's world of technology, it's everything. I mean, I had a guy reach out to me because he posted a video on Instagram. He was with his Tesla and his phone in Home Depot parking lot. His phone ran out. The only way to get into a Tesla is with the app.
Jon LaClare [00:08:09]:
So that's funny.
Sam Wexler [00:08:11]:
He was a local singer over here. I sent him two batter X's in in the mail. You know, the next day I said, here, I saw you clip. Never be, you know, never lose power again. But, you know, there was someone else in Europe over the summer, last summer also got in touch with me. Same thing you said with the tickets on the phone. The only way in Europe to, to travel by train is with it with your phone. Scan the, scan the ticket.
Sam Wexler [00:08:32]:
He was on the platform and his phone ran out, pulled out a batteryx, powered up his phone just even, just 2, 3% and was able to get on the train.
Jon LaClare [00:08:40]:
Now I'm sure there are some in our audience thinking, well, I've got a power bank or I've got a reusable rechargeable battery. I'm sure you hear that question all the time. So I kind of know the answer personally, but what's your answer when people say that? So why don't I just use a reusable power bank or charger?
Sam Wexler [00:08:56]:
Great question. Like I said, we're not here to replace the regular charger. The regular charger is the regular charger but normally your charger is going to be thick, fat and you're gonna have external plugs and you're gonna have to carry it around. And the main thing is a regular power bank. Lithium ion battery will die due to the weather. So if it's too cold, if you leave your, when you're in Denver, you leave your battery, your phone in your car just for an hour or two in the freezing cold. You come back to your car, your phone will be dead in the heat. The same thing, it'll drain the battery.
Sam Wexler [00:09:25]:
Hour the battery is created, it's gone through heat tests, through cold tests. We left it in a freezer for three days, pulled it out and it started working. So with the eight year shelf life again, it's made to be ready when you need that one to two hours of time. It's not made to replace your charger. Charges are great, but it's convenient. It's in your wallet, it's in your bag, it's just there when you need it.
Jon LaClare [00:09:48]:
So two things I want to note from what you just said to really make sure they're clarified or heard. Well, one is that it doesn't go bad in cold or heat. I drive with my car with it plugged in. On a hot day you've got the sun baking through and it just eats up the bag battery even when it's plugged in or like you said in the cold as well. But another thing that you mentioned quickly is the, the cord, right? So even if you do have a relatively small power bank, it's having that power cord wrapped around it in your pocket or whatever the battery it is built in. I love that feature that it's all in one. You don't need a separate cord even. It's so simple and Small.
Sam Wexler [00:10:20]:
Yes. I'll show you. So we got just. The USB cord comes out. I got an iPhone to just pop out the iPhone adapter. You put that in there, plug it in, your phone starts charging. Then we have a little. A little sticker back here.
Sam Wexler [00:10:34]:
Even goes right on the back of your phone. Put it right. Whoop. Put it right back in your holster. Right back. You can walk around just like that.
Jon LaClare [00:10:48]:
It really couldn't be easier. For those in our audience that are listening and not able to see the video, check out the website. You want to see how this attaches to a phone, how the cord is built in. It's super simple. Batterix.com B A T T A R I X.com now, you talked about preppers. I want to get into that a little bit. So I believe that was one of the first big successes you had was the prepper market. How did that all happen?
Sam Wexler [00:11:09]:
That's a good question. So it was a. A prepper fellow out in Canada, and he found the product and he loved it. He saw the use, especially in the prepper community. Like I said, you put in your go bag and he posted the video on. It was an Instagram or YouTube. And I'm sitting in my office, I'm watching. I watch all day.
Sam Wexler [00:11:30]:
I watch my Shopify store, people looking at the website. All of a sudden it starts going, 100 people, 200 people. And I called, like I said, for Abby Fogel. I said, did the president just make an announcement? Everyone go by Batterx. And all of a sudden orders just start coming in. And I had no idea from where. Told my son who showed me the product, you know, he's my TikTok guy. He comes to me at one in the morning, says, I found it, I found it.
Sam Wexler [00:11:56]:
He shows me the video that this guy posted, and we literally just took off from there. Last year, about last March, April. And from then on, you know, just one thing built on the next, you know, the exposure. And we started putting money into marketing and to where, you know, Thanksgiving season and Christmas season, stock and stuff. And we just really exploded. And we went basically out of stock for a little bit at the end of last year. And, you know, but I called him, I said, you don't know who I am. I don't know who you are, but thank you very much.
Sam Wexler [00:12:27]:
You know, whoever you are, thank you for your. And he says, my pleasure. You know, I love helping people out, you know, and we got to make a few more videos. And that's what it is.
Jon LaClare [00:12:38]:
That's great. It's good.
Sam Wexler [00:12:39]:
You go to his website, Two Man Tim, that's his name. And he loves, he's a prep, you know, he's part of the prepper community. He's a great guy and, you know, he loves helping people out. Just giving ideas about, you know, what you need when, when you need it.
Jon LaClare [00:12:56]:
I think it's a good example of when you have something good happen in your business, sometimes it's a little unexpected, right. You didn't ask for him, you didn't reach out to him beforehand, but you do have to take advantage of it afterwards. You know, there's a phrase flash in a pan, right. So my understanding, I'm probably wrong on exactly what that means. Right. But, you know, comes from the phrase of having a flash of fire in a pan that goes away quickly. Right? And a lot of businesses have that too, where you've got one big success, it brings in a lot of revenue and, and then you can't repeat it. You can't use it to grow or scale more.
Jon LaClare [00:13:22]:
So that's what you've done, I think, really well. A couple of things you already mentioned in how you worked with this particular prepper, this person, right, to capitalize on, on his story, on his audience, to get me more, even more value out of it, more videos, etc. Beyond him, how did you use that exposure and that instant growth or quick growth for your business to then go to the next level and grow from there, outside of just his audience, onto a bigger audience?
Sam Wexler [00:13:47]:
So that's a good question. And we're actually really still trying to figure that out because what we did find is that the prepper community and the disaster community, that is really our niche. You know, we've been in hurricanes in Florida, unfortunately, over the last year, we've supported them down in Florida. In North Carolina, we sent a bunch. Now this year, you know, when there's a disaster, this is something that people need because unfortunately the power is out for days, if not weeks. And if we can just help one or two people, you know, get their phone powered and we, we have stories and testimonials where we, we gave out the batter X's, you know, I think it was Harkin Ian, where the Florida, you know, rescue department, we found people literally huddled under a wreckage of their house with a dead phone. We got the phone powered up, we got them in touch with their, their relatives out and I think was in Georgia. We got them evacuated.
Sam Wexler [00:14:45]:
So, you know, we sent, we've sent batteries to Ukraine, we've sent batteries to Israel. We've sent batteries, you know, in Surfside when the condominiums fell down, we were in support with them. You know, anywhere where there's no power or you're going to be out, out and about for hours and hours of time using your phone. This is something that, again, that's the preparedness community, that's the, the emergency services community. And that's really, we think is our niche right now.
Jon LaClare [00:15:11]:
You know, the kind of two parts of most marketing successes, you've got the messaging and the audience. Right? You can have amazing messaging, amazing stories as you're sharing here. You've got to have an audience to be able to share that with. Right. People to hear the story. And that's where it's great to have. I would call, let's say an influencer or blogger like you mentioned, the prepper. He's got a built in audience.
Jon LaClare [00:15:30]:
He shared the story. And the interesting thing on that is he didn't, as I understand it, get paid anything right away. Right. So since then you've talked with him, you've arranged whatever. We don't need to go into those details necessarily, necessarily. But in the beginning he was willing to do it because he liked and believed in the product. And I think that's a good thing for our audience to hear is when you're, even if you're just starting out, your money is relatively limited. Get samples in the hands of influential people.
Jon LaClare [00:15:52]:
And that doesn't necessarily mean, quote, unquote, influencers, right? Just people on Instagram that make fancy videos only. Right. Those are good. But there could be bloggers, people that write articles or have, you know, anybody with an email list. Right. Some people don't do images or videos at all. They just have an email list that they write about things. But find people or find businesses with an audience that maybe you can develop some sort of partnership with.
Jon LaClare [00:16:13]:
And that can start as simple as getting samples in their hand. Sometimes there's no cost, sometimes there's a cost associated with it. And you got to judge those opportunities as they come. But I want to make sure we pointed that out and sort of.
Sam Wexler [00:16:24]:
Yeah, that's a great point. Because, you know, there are, you know, through this journey, there have been people who have reached out to me, you know, looking for samples. And we're more than happy to send anyone, you know, who's going to see this video and see this podcast who wants samples, wants to, you know, promote the product. I'm more than happy to send them out a few samples. You know, my first real, let's Call it an exciting time was when I got an order from a ball player, major league ball player. It was, who's on the Dodgers? And you know, I'm sitting here packing batteries as we didn't, you know, we still do, but in the early days when, you know, and I see, you know, LA Dodgers clubhouse is the address and I'm from, you know, we're from Jersey. And it was actually this play was from Jersey. And I wrote him a handwritten note, you know, I'd love to.
Sam Wexler [00:17:11]:
And you know, we make custom batteries as well. We can talk about that a little time. And I said, you know, I'd love to get you out a whole bunch of custom batteries, you know, with your face on it. Send them out, let me know. Never heard back from him, but it was just exciting. I remember in the car we went, you know, my marketing guy called me up, did you see who just placed the order? I said, of course I saw it. Are you crazy? Yeah, you know, we honored, we were writing the letter and. But you know, when someone like that sees your product and orders it, you know, we've had a few other ballplayers who've ordered it and we've actually did a custom battery for an NFL quarterback.
Sam Wexler [00:17:44]:
You know, he's in the NFL now and he had a golf. Josh Dobbs, he's with the 49ers, he had a golf tournament. Then his mother, who, you know, runs marketing for him, reached out to me, if we can make a custom battery and we, we donated it to his golf tournament, you know, just for the exposure. Like you said, it's about getting it into the right people's hands. You know, he's around high level athletes and high level wealth and you never know that one hit, all you need is that one hit in this, this business and it can take off.
Jon LaClare [00:18:12]:
And much like baseball, you're going to have a lot of swings and strikes and misses before you get the head of the home run. Right? And it's, it's about getting into a lot of people's hands. You'll find the right one. Not everyone's going to be a success. That's okay. It's, it can be a numbers game, but samples, relatively speaking, are generally cheap for most businesses. Right. So it's a good thing to do and get their hands.
Sam Wexler [00:18:29]:
John, let me just interrupt for a second. I missed. In the beginning, the battery is the lithium manganese battery. It's not a lithium ion. So, you know, everyone says, oh, is it going to explode? And you know, is it safe to fly. It's safe to fly. We have all, you know, faa, we have certifications. I've traveled with thousands and thousands of these through the airlines.
Sam Wexler [00:18:46]:
Never once got stopped. So they're not in danger of exploding or fires or. And they're all safe to fly. So put it in your wallet, put in your bag when you're flying and no problem.
Jon LaClare [00:18:57]:
And that's also part of the technology that makes it so it withstands heat and cold better than lithium ion as well, right?
Sam Wexler [00:19:02]:
Yeah, yeah.
Jon LaClare [00:19:03]:
So you mentioned white labeling. So some of these specific examples you gave. But this is now a new direction for your business. Let's talk about that a little bit. So until now, a lot of it's been driven by selling directly to your buyer, right? Direct to consumer. White labeling is the opportunity to sell direct multiple units, sometimes through an organization, could be a charity like you mentioned, etc. How are you? How is, how is this pivot helping your business?
Sam Wexler [00:19:26]:
It's cash flow. It's, it's because people love it. You know, I, I sell 50, 100 people go to a conference, they just want to give it out. And it's a unique, it's a unique business card. You know, I'll show you. I have one, I have one here sitting on my desk, made. I give him free, free exposure. But, you know, it's easy for us.
Sam Wexler [00:19:47]:
We can get these out within a week. You know, we bring them in blank. I have a printer here in Jersey who bangs them out for me, does a great job. And we can do, you know, we have a minimum of 50, but it's, it's just easy. You know, people call me, I just, right before I got on with you, I just got two orders. People say, you know, for the holidays, they want to give them out as holiday gifts. And again, it's easy. It's a, it's a great product.
Sam Wexler [00:20:10]:
Unique. There's nothing, there's nothing like our product on the market today. Nothing. We have a, you don't say the monopoly, but there's no non rechargeable battery this size does what we do with the technology that we have. So if you want to give it out, it's a unique talking point at a conference. People love it, you know, and it stays in their wallet for a year or two until they have to use it. So you're always front and center of your clients.
Jon LaClare [00:20:37]:
You know, a lot of our listeners have very unique products, which is difficult because you've got to educate your audience. Right. But it's, it's helpful because it Gives you opportunities like this. And I think white labeling is one to think about. Right. When you, when you are unique and you can carve out a niche or a following, right. You have less competition. So in the early days, no competition to really stand out.
Jon LaClare [00:20:57]:
But white labeling is one way to really take advantage of that, where people at conferences and business giveaways around the holidays or whatever it might be, are always looking for something unique and different that's going to grab their attention and be meaningful. And your product, of course, is a great one. But I think a lot of our audience too, may have this opportunity to sell white label into businesses, sell big quantities to improve their cash flow.
Sam Wexler [00:21:20]:
Yeah, sure.
Jon LaClare [00:21:21]:
So you talked about, you and I, before this recording started, talked about issues or, you know, kind of hardships in the early days of a startup of running and growing a business, one of which, a primary one for a lot of people is money. Right. Having the cash flow available to really drive marketing and drive the expenditures that it takes to really catapult your business forward. How have you been able to overcome some of those issues? Can you talk to us a little bit about maybe some of the struggles of cash flow in the early days and some strategies to get over it?
Sam Wexler [00:21:51]:
Yeah, again, I'm not, I'm not a products guy, so I, I, it's not like I've been this my whole life. I run a Can do. This is a. We run a construction company, commercial construction company. And again, I fell into this product. So, you know, it's about raising cash from, you know, friends and family initially. And then, you know, right now we're actually looking for, you know, investors who would like to take the leap with us. And we have a product, we have a great product.
Sam Wexler [00:22:15]:
It resonates across all different sectors, across the whole world. I got, over the weekend, I got someone from Peru, someone from Israel, someone from Italy, or want to be distributors of the product because they see what it is and they like it. So again, the hardship is, you know, the cash, managing the cash, because it goes very quickly. You know, when we blew up last year, we had to start ordering 100,000 pieces. That's a lot of money, right? We have to come on to other people. We have to get, you know, credit, lines of credit, and those come very quick and they go out just as quick. So, you know, it's about getting, getting yourself settled with the cash. And that's, that's always a.
Sam Wexler [00:22:51]:
As a startup, I'm learning that that's a struggle and you got to juggle.
Jon LaClare [00:22:54]:
It and I think there's different times for different types of funding or investors or debt. Maybe could you share a little bit at least at a high level your journey. So you've built the business, as you said, up to over $2 million in revenue in the first year plus right. Year and a half in market, which is great, that's a great journey. And now you're looking for investors to really catapult it, to take it to the next level. But to get you to the point you're at right now, what type, if we've got early stage startups that are listening, what type of funding has been helpful to you? You mentioned lines of credit, etc, but just if you could expound on that.
Sam Wexler [00:23:26]:
A little bit more. Friends and family who's, you know, with personal funds as well, you know, we've, who's taken me, you know, where we are till today, you know, now, now, you know, again we've got the patents which has brought the company value up and you know, we're at a point now where we're really looking to, to partner with the right person. You know, whether that's a, whether that's a big technology company or someone who's looking, you know, the technology is, is. We didn't really talk about technology but the really the secret sauce of the, of the battery and it's the way it distributes the energy into your phone at a slow rate of speed and like I said, and it doesn't explode. Right. And the professor who created this technology, he's in the Technion in Tel Aviv. When I first bought the company, I called him, we had a discussion and he says, listen, it works. I'm not sure how, why it works because we thought for sure again it's a chemistry the way it's fold the folds and the diodes and the anodes, which is beyond my, you know, where I am.
Sam Wexler [00:24:28]:
But he said, you know, it works and what you have here is special and it can be, you know, potentially we can use this technology for smoke alarms, smoke detector, serial detectors where you don't have to change your battery every six months. Potentially it can be developed into a battery that you can put in your smoke detector for every two years, two to three years, or we can make a better airtag potentially or you know, a tile where it'll last longer than it does. And he even mentioned the way they, they ship meat cross country is they put tags on the refrigerator trucks to make sure that the temperature is correctly and invariably those, those tags die out pretty quickly. So you Said you can potentially, you know, in that industry. So there's, there's a lot of different ways we can capitalize on the technology besides, you know, the actual battery. So, you know that, that's, that's value in the company.
Jon LaClare [00:25:24]:
Absolutely. Another thing you and I were chatting about before this, before the interview began is the value of having a good board of advisors that help you out. And you mentioned some that have been really helpful to you. Can you share a little bit about just how that, how have advisors and a board been helpful to your business?
Sam Wexler [00:25:41]:
Yes, so I'm connected to one of the advisors on the company. He's, he's a high level, he's, he's connected politically, you know, in the United States. I'm not going to name him because I don't know if he wants to be named. But he, he's a personal friend of mine and he runs a fund, huge, huge fund. You know, not a hedge fund, but a financial fund that I'm invested with him in that. So he's a personal friend and he's someone who's out there. You know, he lives with, with wealthy people and he's involved in that, that community. And he's just, he's been helpful since day one, putting me in touch with his friends.
Sam Wexler [00:26:22]:
You know, he's put me in touch with people who are in retail, whether they're in the, the television industry, whether they're in the manufacturing industry. And you know, if you're going to go into a business startup, you have to surround yourself with people that know that business or people that can help you get to the next level. And, you know, even I have my lawyer who's been involved with me. She, you know, she's great and she's one of the top mergers and acquisitions lawyers, works with the big, one of the biggest firms in America. And she's just been really helpful since day one, helping me just understand contracts and then partnerships and then LLCs and things like that. It's all, you know, it's, it's nice to have a product, but there's a lot more that goes into just a product. There's, there's financial, there's, there's legal. Again with the patents itself.
Sam Wexler [00:27:10]:
We have a great patent attorney. There's just so many things you have to surround yourself with and you have to surround yourself with people who know what's. What, what they're doing.
Jon LaClare [00:27:18]:
Absolutely. And, you know, for those that are listening and think, well, I don't have a associate or a friend that has all these Wealthy contacts, you know, you can always find people and they, whether it's wealth is one of the tools. Right. For finding people, finding people that have access to money, it's one important thing. But experience is also key. Finding those, finding advis whether they're board members or whether they're taking a quick phone call from you, but those that have, have done what you're looking to do are several steps ahead of you and can help you with that journey. There's such value in that. So we all have our own unique networks.
Jon LaClare [00:27:49]:
We're not going to only use obviously Sam's network or my network. Right. But find from your people that you have in your network friends, family and associates of them, those that might be able to help you in one way or another. And LinkedIn can be a powerful tool to find those.
Sam Wexler [00:28:03]:
Yeah, I mean even, it's even worth it, you know, to give away some equity, some sweat equity to someone who can help you, you know, because if you don't have that guy or that, you know, someone who's leading you, you're gonna have nothing at the end. So it's better to have 80 or 70% of a company than 100% to nothing.
Jon LaClare [00:28:20]:
Agreed? Agreed. Absolutely. And having those resources can really help you grow to that next level for sure. Well, Sam, this has been a lot of fun. Is there anything I didn't ask that you think could be helpful for our audience?
Sam Wexler [00:28:30]:
No, I think, you know, just that like you said in the beginning, the education of what Batterix is and how it's different than a power bank and its uses and especially now, Christmas time is a great stocking stuffer. You know, everyone, you should have one for everyone in your family. You know, the mom, the dad, the kids, kids go out to, you know, they're out in the mall all day nowadays and they're on. Who knows what they're doing on their phone and their phones are gonna die and we don't want any more. My phone was dead, I couldn't reach you, you know, where are you? You know, we all have those stories, so no more excuses kids, you know, get a Batteryx, give them out, get a 10 pack, get them on our website www.batteryx.com and enjoy them, you know, and I'm accessible. If anybody wants to talk to me, anybody has an issue, infoadrx.com email me and I'll be more than happy, you know, more than once I've gotten an email saying I had an issue with the product. Within three minutes I've called them up and they go, is it really? This is you, you calling me back so fast. So listen, I have a startup, I have a product.
Sam Wexler [00:29:31]:
I got to get it out, I got to be accessible. Why would I not call you back? Why should I leave a bad taste in your mouth?
Jon LaClare [00:29:37]:
So very true. Having that connection with our customers or potential customers makes all the difference whether we're selling, you know, a $10 product or, you know, a $10,000 product.
Sam Wexler [00:29:48]:
I know people who say it's beyond me I should call up my customer. Why not? I'm here. You know, it's my product. I got to stand behind it.
Jon LaClare [00:29:56]:
So agree. That connection can be so valuable. Well, for our audience, please visit batterix.com again b a t t a r I x.com you can also find them on Amazon and other places as well. What a great product. I encourage you to check it out and see what Sam has done. Also, did you know you can meet with a member of my team absolutely free for a 30 minute strategy consultation? We've launched and grown hundreds of products since 2007 and learned some of our strategies while growing OxiClean back in the Billy Mays days. We're here to help, so please go to harvestgrowth.com and set up a call if you'd like to discuss further.
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