In today’s episode, we dive into the incredible journey of serial entrepreneur Jacob Kirstein, who turned a simple idea into Chapie—a million-dollar brand redefining how we protect cosmetics, medicines, and everyday essentials from heat and damage.
From surviving a crushing manufacturer scam to building a fast-growing product without relying on Kickstarter or traditional crowdfunding, Jacob’s story is a masterclass in resilience, innovation, and strategic thinking.
You’ll learn why he ditched conventional crowdfunding, uncovering a smarter approach to product funding that keeps more money in his pocket. Plus, get priceless insights on user-generated content marketing, strategic product expansion, and leveraging e-commerce platforms for explosive growth.
Whether you're an aspiring inventor, entrepreneur, or business owner looking to scale, this episode is packed with game-changing strategies you can’t afford to miss.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Kickstarter alternatives for a successful product launch
Innovative approaches to finding and leveraging user-generated content creators
Strategic methods for product expansion and brand development
The power of persistence and creative problem-solving in entrepreneurship
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Tired of melted chapsticks, ruined cosmetics, or heat-damaged essentials? Chapie has the solution! Visit www.mychapie.com to explore our innovative insulated containers—designed to protect your must-haves from extreme temperatures and keep them in perfect condition.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Prefer reading instead of listening? Read the full transcript here!
Jon LaClare [00:00:00]:
Today's guest has built a fast growing seven figure business and they have a unique but very repeatable way of generating profitable video content for their brand. It's a unique approach I haven't seen anyone use before. But after today, I suspect most of you will follow suit in a new way to further grow your businesses.
Announcer [00:00:19]:
Are you looking for new ways to make your sales grow? You've tried other podcasts, but they don't seem to know. Harvest the growth potential of your product or service as we share stories and strategies that'll make your competitors nervous. Now, here's the host of the Harvest growth podcast, Jon LaClare.
Jon LaClare [00:00:40]:
Welcome back to the show. I'm really excited to have with us today Jacob Kirstein. He's the founder, inventor and really serial entrepreneur behind Chappie. It's a great product. We're going to talk more about it. If you haven't heard about it, you'll, you'll learn more today, both the product but also the story behind it. First of all, Jacob, welcome to the show.
Jacob Kirstein [00:00:56]:
Thank you. Thanks for having me, Jon.
Jon LaClare [00:00:58]:
Yeah, I appreciate you taking the time. So first off, let's talk for our audience's benefit. If they haven't heard of Chappie, what is it? And how'd you come up with the idea?
Jacob Kirstein [00:01:06]:
Sure. Yeah. So I had been an inventor most of my way through College starting in 2018, and I tried a bunch of things and just, you know, for foreground Chappies, a suite of vacuum insulated containers that prevents all sorts of cosmetics for melting. So how did I come up with it? I was in college and trying a bunch of different things and one day I got a call from a good friend and he's like, hey, someone was at dinner saying that their lip balm always melts and is there any way to Prevent that? So I 3D printed a prototype, I threw it on TikTok, it went viral and I knew I really had a good idea that I should run with.
Jon LaClare [00:01:52]:
I love the concept. So I've got one here I can show our audience. I know you've got a couple as well. So if you think about like a vacuum insulated cup or bottle, you know, everyone's familiar with those, right? A similar technology, but it holds lipstick or in my case a chapstick inside, which is actually from a previous podcast guest from a couple of weeks ago. I'll tell you what I love about this is, you know, you and I were chatting before we got started. You're in Miami, I'm in Denver. And as we record this, it's in the middle of winter. It was three degrees here in Denver. Miami is very different this time of year. Of course I'm jealous, but you know, for me, like, leaving it in the car now is not a problem. But I keep it in my pocket all day and by the time I get home, just, you know, your pockets get warm and open up my chapstick, it's like, you know, ready to fall out or misshapen or whatever. So for me now, that's what I've loved about it. You know, I'm really looking forward to this summer as well. Keeping it, you know, that's. Everybody's got that story, right? A hot car, even on a not crazy hot day. But the sun beating down will just melt your. I can only imagine. Cosmetics. But of course, even just Chapstick. And it works phenomenal.
Jacob Kirstein [00:02:54]:
Even people all the time accidentally leave it in their dryer and the dryer just destroys your clothes when you put chapstick in it. Because people leave it in their pocket and they'll put their pants through the wash and the dry dryer will melt the lip balm and it destroys all their clothes. So if it's in a chappie, it's. It may still melt in the dryer. Oftentimes it doesn't, but it may, depending how hot your dryer gets. But because it seals water tight, it doesn't destroy your clothes. So it protects your clothes even in the dryer.
Jon LaClare [00:03:26]:
I hadn't even thought of that. But that is a common thing. I know our kids have certainly done that. That's why we've learned to keep our laundry loads separate from theirs. You never know what's in their pockets, but chapstick is certainly one of them.
Jacob Kirstein [00:03:36]:
And we had a lot of fun. So with the different designs, just, you know, we made the world's first insulated box. For those of you audio only, I'm holding up a Chappie Pro which can fit the size of deodorant and it also seals water tight. And it's the world's first vacuum insulated box, which was pretty fun to make. Had its own engineering challenges with it.
Jon LaClare [00:04:01]:
I. You say that. That amazes me. We hadn't really talked about the box yet. The world's first vacuum insulated box is kind of hard to believe. Why? Why do you think that is? It seems like such an obvious thing if you're out, like at the beach or in a car, right. Whatever it might be. But keeping anything, not just your drinks right, but other things away from the heat. Why do you think that is? Like, it's phenomenal to me that nobody's done that before.
Jacob Kirstein [00:04:26]:
It's actually has a little bit to do with engineering. And soon after we released Chappie Pro, someone ended up releasing a vacuum insulated cooler that was also box shaped. But you don't really want a stainless steel cooler. It's too heavy, it's not practical. It makes more sense the way that we have it as almost like a lunchbox size. But the engineering constraints is a circle has even distribution of stress throughout the the geometry. There's no sharp corners. Kind of like how an airplane window is an oval instead of a square because the stress concentrates in the corners. So with the box, you have to use a little bit thicker of a material and you have to use some braces in between the two shells. So there's a little bit of an engineering challenge there. And we had a lot of deformed Chappi Pros when we were first starting, but we ended up figuring it out.
Jon LaClare [00:05:27]:
Now, do you have an engineering background? Because these are complex things that you've figured out and others haven't.
Jacob Kirstein [00:05:33]:
I have a background in aerospace engineering. I worked for SpaceX and NASA.
Jon LaClare [00:05:38]:
Oh, very cool. So we can call you a rocket scientist.
Jacob Kirstein [00:05:41]:
Sure.
Jon LaClare [00:05:43]:
Sounds good.
Jon LaClare [00:05:44]:
So it is rocket science to create this type of product. And what do you. What have you found? Are the most common uses. So if we get back to the. I would call it the regular Chappie or the original size. Is it chapsticks, lipsticks or other uses that people have had for these.
Jacob Kirstein [00:05:59]:
People use it to carry medicine. People don't like their medicine carry getting hot. I've had a lot of people use the Pro for EpiPens or the OG size which is keychain side just for pills. A lot of medicine has temperature sensitivity, so it's been great for that. You can fit like a sandwich or yogurt and Chappie Pro. So some people use it for that, but it's not super common. And a lot of people like to use Chappie Pro to protect their phone if they're on a boat and you know, water splashing in the boat. It's a nice waterproof container that keeps their phone from getting too hot as well.
Jon LaClare [00:06:38]:
Does it float if it were to go overboard?
Jacob Kirstein [00:06:42]:
I don't know. Our cooler floats. Yeah. My bet would be. Actually I know the OG doesn't. I would think that the Pro does.
Jon LaClare [00:06:53]:
Okay, we'll have to test that out. So you and I were chatting before You've got. I want a couple of stories I want to dive deep on in this conversation. First one's kind of a negative one, learning from it, and then the next one is some great advice. I really want our listeners to stick around for a few minutes because it's super ingenious way. Now we've done, I don't know, over 200 of these podcast interviews and I've launched over 300 products to date in the last 18 years since I launched this company. And so I'm not often surprised by new ways of doing things. I've kind of, if I haven't done it, I've heard about it.
Jon LaClare [00:07:24]:
Right. Typically I feel like that. But you shared something and going to get to it in a few minutes. That is, I think, groundbreaking. A super cool idea, simple approach, but different and a unique way of thinking about things that I think our audience is going to love. Before that though, let's dive into what, what I call the negative story. So in your early days you did a, not a crowdfunding campaign, but a pre order campaign and had sort of an issue with your manufacturer. Would you mind sharing? I guess let's start off by just describing the pre order campaign a little bit, what that means, right? As opposed to crowdfunding.
Jon LaClare [00:07:55]:
And then what was the issue you ran into?
Jacob Kirstein [00:07:57]:
Yeah, absolutely. So again, I posted the TikTok right. Right out of college, after trying a bunch of products and kind of learning the value of failing fast, TikTok went viral and it was time to see if I could start a pre sale. I don't particularly like Kickstarter. I, you know, I support their company because they give entrepreneurs who don't really know what they're doing a shot. But in my opinion, why give them a percentage? And why risk losing all your pre order funds if you don't have to? So I launched on a typical Shopify with just verbiage on the website that said this is a pre order and launched a Kickstarter style video to get traffic, put that across our website, made some shorts, you know, 15 second clips to run on Facebook ads and started gathering some pre orders, even using that tick tock that went viral as a Facebook ad and started gathering some pre orders. And once I had a critical mass of pre orders, I was like, okay, it's time to put this into production because these people are gonna need their order. So I had a little bit of saved up, I took a little bit from the pre orders, a little bit of my savings, because, you know, a lot of my savings is just going into the ads and sent seven and a half grand to a manufacturer that I found on Alibaba after communicating with them since the inception of the pre order.
Jacob Kirstein [00:09:36]:
So it had been about two or three months of communicating and you know, they had sent me pictures of prototypes and you know, getting very close to the design that I wanted because a vacuum insulated container this small has never been made. And back to the engineer brained people out there. One of the big challenges making Chappie was the bend radius of the sheet metal. Where water bottles are much bigger, they can get much larger bend radiuses. But when we were trying to bend and press such a small container, the metal would break and fracture. So we had a big challenge, but we were getting closer about three months in and I was like, all right, I'm gonna send the money now. Let's get these like real professional molds made and start production. And I sent the money and they said, all right, we're working on it.
And I said, okay. Another month went by, collected more pre orders. I'm like, any updates? We're working on it. Can I get some pictures? No pictures yet. We're still waiting. Another month went by. All right, what's going on guys? We're working on it. Are you sure? Send me some pictures of progress by the third month.
Same song and dance. We're working on it. And I knew something was wrong. So I went back through the email chain and I realized that one letter was off from the email that I was originally emailing. So let's say it was jacobappi.com it was jacobkappy.com but it was a longer email address, very hard to notice. And I replied and I said, is this the same person? And I got no answer. And I realized my money was gone. I had been scammed.
So I went to the FTC website, contacted my bank, the f, filed the FBI report. I, I owed people product and I had no more money. I had just a little bit more money, which I'll get to, but that was like, I don't know, 80% of my funds. It was a lot. So I contacted everyone. Basically everyone told me my money was gone. And I had a choice, which was to empty my life savings, empty all the pre order money and give it one more shot or use the money I still had, refund the customers, lose everything and not have a business. So I decided, all right, let me try this again.
And I went to a website, USA manufacturers or something or, or China overseas manufacturer. It was some, some website that was not Alibaba. And I just emailed 100 manufacturers my plan because again, this was really hard to make. And finally someone reached out and said that they could make it and that I needed to send them the money. And I said, before I send you the money, I only have one shot. I just got scammed. Can you prove that you can make it? And they said, don't worry, we're going to do this for free. I'm so sorry you got scammed.
They sent me a finished product for free like three weeks later. And around that time I got a call from my bank and they said that they recovered the money. So, you know, the ups and downs of being an entrepreneur are real. And when it rains, it usually pours. But yeah, we were able to get the first production ready model and the money back. And yeah, pre orders were severely delayed. But, you know, I communicated with customers and people understood that we were just a startup. So they were understanding.
Jon LaClare [00:13:20]:
Wow. Thank you for sharing that story. I'm sorry for the pain. I can only imagine what you went through. It does show, you know, your tenacity, right. The fact that you didn't give up. Right. You kept pushing even though everyone's telling you and we all think there's no way you're getting your money back.
There's scammers everywhere. Good luck. So it's phenomenal that you, because you push through, you were able to get your money back and of course find that other manufacturer and there are good ones out there. Right? So that's great to hear that you found one that would lean into it and take a risk with you. Right. Send you a sample without. Without charging for it. I got to ask a qu.
A couple of questions. So, one is the email address. So do you think the original manufacturer you were working with was legit and then somebody else got a similar email address and kind of scammed you? Or was it that original manufacturer that was doing the scam?
Jacob Kirstein [00:14:07]:
It's very possible, and it's a mystery to this day. How I got my money back is still a mystery to this day. The bank doesn't know, nor do I. And the manufacturer with the original email ended up, you know, once I figured it out, I emailed them and I said, what the heck is going on? And they said, oh my God, we had been hacked. They emailed all my customers and pretended to be me. Did it, did that happen? Maybe. Maybe. Why didn't they email me? I just dropped off the face of the earth.
Why didn't they ever email me? And Say anything. I, I, I, if I had to guess, I think the manufacturer may have been behind it. Possibly, you know, US is, is pretty easy to scam or we're very far away. But yeah, it's, it's a mystery.
Jon LaClare [00:14:55]:
Well, so glad you solved it and worked it out. I, I want to ask a couple more things. So one is you, you talked about pre orders versus crowdfunding. I think you did a really good job comparing the two. One thing on I want to note for our audience if you haven't gone down that road before because we get this question all the time is hey, what should I do? I don't have a lot of money to be able to market this. Should I just put it on Kickstarter or Indiegogo or whatever? And it used to be, I mean we've been doing this a long time, right? So before they even existed, when they were brand new and they didn't have a lot of competitors or products on the site, it was a great platform. It's still good, very good platform. Like you said, I appreciate what they do, but it's different than it was in the early days.
You could just show up and that might have been enough if you've got a good product. But nowadays, you know, you're in a sea of thousands of other products. So to be found on Kickstarter, for example, is like being found on Amazon. Right. Without any marketing. Or on Google, almost. Right. So it is important you still have to do the marketing.
So I love the pre order strategy as you talked about because it's very similar at the end of the day. Either way you gotta pay for marketing. You gotta. So Facebook and Instagram we'll get into in a second are very common ways to do that. But you've got to do that on Kickstarter. So depending on your situation. But if pre orders work, there's a lot more that goes into, into the conversation or the decision.
Jacob Kirstein [00:16:11]:
But yeah, I mean on the opposite way to go chance that you trend on the Kickstarter homepage, maybe you get a little bit of free press, but banging, you know, what is it, 10% of your sales, 20% of your sales and the fact that you may not meet your goal. So challenging to set an achievable goal because what if you set it too high and you miss it by a couple grand? I have a friend that set a goal. It was like 50k in pre sales. He hit 40 and he had to cover the other 10 just to get the money. Granted he paid himself, but now kickstarter gets a percentage of his money for no reason.
Jon LaClare [00:16:49]:
Right? Yeah, no, good point. Yeah. And that so often happens. So a lot of people will choose if you set your goal at, let's say it should be 50k in order to get my mo. Whatever it is. Right. But well, let me start off with 20k just because I want to make sure I get the money. And then you end up with 21 and you're like, well that's not quite enough.
So it is that hard decision where in pre orders you're in full control. You can still send the money back if something goes wrong, you know, assuming someone doesn't take all the money. Right. But you can, you can control that situation much more and as you said, keep the margin. So I love that approach. I think it's a, it's a great way to go. As we talk about now, since then you've grown the business tremendously and had great success with it over the past few years and growing it double digits each year, year now, which is fantastic. Can you tell us what, what has worked best? So what marketing strategy has been the best thing for your business?
Jacob Kirstein [00:17:40]:
Getting on Amazon was, was definitely a big jump for us. In a way it split our sales and in another way it doubled our sales. So we lost some sales from our website but we gained double through Amazon. So double edged sword because Amazon takes a percentage. But that was a big growing point for our business. Also getting finding like quality sales channels. Walmart.com doesn't really perform for us. EBay.com doesn't really perform for us.
A small company called Grommet which is just like a new product marketplace does great for us and that has also grown our sales. So finding new sales channels definitely a key thing. Going from Facebook ads to TikTok ads, that's another great thing. For some reason, although our original video went viral on TikTok, we haven't been able to be profitable with TikTok ads. So that's a hurdle we still try to climb and don't totally understand why we do so much better on Facebook. Maybe because it's a little more expensive of a product. But yeah, sales channels would be the number one thing and then kind of having a formula for scaling creatives. This is something I've learned through mentors throughout the year, which is testing one video but with three or four different hooks, finding the best hook and then testing that video with three benefits, put in different orders.
So benefit 1, 2, 3, benefit 3, 2, 1. Benefit 2, 1, 3. Testing that and then once you have the hook and the benefits benefit solution and then you can test your call to action. So you test five call to actions and that's a really great way of scaling a winning creative.
Jon LaClare [00:19:36]:
And you know, I kind of teased, this is great advice. But the one piece that really stands out as truly unique is how you find some of your content creators. And I love this approach. Can you describe the process that's been successful for you to get. And before you do, I kind of want to couch this. Maybe you'll talk about it more detail. But it's, you know, part of the issue with getting UGC or user generated content for content creation. It works really well, right, if you do it right.
But a lot of them look salesy, they look fake. Right. It's like there's, it's trying to find good creators that will create powerful or effective content for you. And I love the approach that you've developed. So if you could share that.
Jacob Kirstein [00:20:14]:
Yeah, 100%. So obviously UGC user generated content's an absolute must for all brands in 2025, even for the last three years. And it's probably only going to become more important. Entire app ecosystems have been built around it. So like you mentioned, finding good creators that have an ROI on what they cost is very hard. You can find a creator with, you know, 20,000 followers and they want $500 a video. The video could flop, then you lost $500. You can also have a creator with a thousand followers that charges $50 a video and the video goes viral just because of the content.
So I was at a point where I was trying to figure out a really efficient way of hiring UGC creators without breaking the bank and without taking big unproven bets. So I started posting UGC job ads on Indeed. And what would happen is a bunch of really young content creators who haven't really made their break yet would be on Indeed looking for these jobs and they would apply. And then through the interview process, I realized like, so for me, the best way to interview someone is to simulate the job that they'd be doing. How do you simulate that job? Well, make a video and let me test it and let's see if it goes viral or not. And not only do you get to really find the best creator that way, but you also get a bunch of free content in the process. Now, I would offer these creators some amount of money because I didn't want them to feel like I was taking advantage of them. So I would pay them a small portion of probably what they're Worth but at the end of the day it was an interview and the best candidate did get a full time job that I've been using.
Not a full time job, but a full gig where we're posting three times a week, four times a week for the past year on Chappi and Shout Out Kylie, she's been doing an absolutely fantastic job.
Jon LaClare [00:22:28]:
I love that approach. And it reminds me, I we had a guest on the show a few weeks ago. They've built an almost nine figure business. It's like a high eight figure business. It's crazy. And a lot of it has been on a single content creator or single influencer and they found that person in a different way than you. But it proves the point of like when you find the right person really that gets it, that has an audience that is going to resonate with and for them she has a huge following already. So they tap into that.
Right. So the approach you're talking about work for that, of course, but a lot of these content creators, it's not about their followers, it's just about their content. And then you can put it into your own followers, your own paid campaigns, et cetera. But very similar end result, right, is finding somebody who's a great fit and a, I don't know, a voice for the brand, almost becoming the pitch person for the brand. So absolutely love that. I think it's great. You know, so often we do tests and this works too, right? Getting a lot of variety and then you end up with like the top five or 10 or whatever the number is, right? But the top creators. Creators and then trying to find more content that's like it and we'll go back to them.
But having that ability with a brand to go three, four times a week and keeping that voice very consistent, there's real power behind that. So it's, you know, it's back to my old days with Oxiclean of Billy Mays, right. When you've got a celebrity, what became a celebrity, right, because of the product, in many ways is the same thing for you. Kylie, I think you said her name is, right? Yeah, that's, that's fantastic.
Jacob Kirstein [00:23:59]:
She's been great. She's cracked, you know, a half a million, almost million views on, on several reels. She has a great hit rate and really the key is finding this undiscovered talent that really hasn't had a breakthrough yet and is already charging, you know, for someone who's consist consistently doing half a million views on reels normally is charging, you know, a thousand video so yeah, it definitely pays off after going through the interview process and finding other creators that, that really haven't been discovered.
Jon LaClare [00:24:36]:
And it is a different approach than kind of the standard. And again, another avenue that works where you're constantly getting new creators, new content, etc. Like this is not an approach you'd want to use if you're trying to get 10 new people every single month. Right. Because it's a lot of work that goes into it. But to find that one voice for your audience and it doesn't mean that it's the only voice. Right. Might be a primary that is doing a lot of content, but it's.
You can keep the other avenue going as well. So I want to talk about the rest of your business too. So this has been a great success that you've really built up over the past few years. And you're being smart and really parlaying that success into more products. Right? Building the brand, but building your. Using your knowledge, your experience and really your marketing list to help to grow other products. Can you talk about what's the next big product you guys are working on?
Jacob Kirstein [00:25:24]:
So the next big product that was, has been under development for two years. We went through seven iterations. It's a floating backpack cooler that has a built in speaker compartment, a built in USB battery, and it's actually right here next to me. This is it. It's called Coolio and we're in the middle of rebranding it to Tera just because four, four letter brand name, Little Sharper. Coolio is great name for a cooler, but not a whole brand. So the idea was we make insulated products and I'm a guy and I don't, I don't really use chapstick or, or cosmetics that much. I don't use cosmetics at all.
And I use lip balm a little bit. So I wanted something that I connected with more. So the idea was, well, we make insulated containers. Let me try to make it cooler. It's also insulated and it's great for the outdoors. I like outdoors. It's kind of a match of me and the brand is somewhere in between. So we tried to push the cooler as a pre sale to Chappie customers.
Email us 50,000 customers at the time and we didn't really have any bites. It wasn't really a good fit. Our customer base is more interested in cosmetics than, you know, outdoor adventure. So me still thinking of the cooler as a passion project, wanted to create a whole brand about it and we called it Coolio and the cooler was produced. The pre sale started in April of last year. We sold 100 pretty quick. And I had to turn off the pre sales because I didn't want to sell a bunch of coolers are much more expensive than the chappies and I'll be able to produce it. We had already gone through like four versions at this type time, and it still wasn't where I wanted it to be.
And I still didn't have a final price for what it would be at scale. So it took most of summer to flush those details out, come up with a final version, and by the time the coolers landed, it was September and no one was buying coolers anymore. So we've been holding them. We're getting ready to relaunch the cooler around mid March when summer starts to pick up again. And we're gonna rebrand it to a company called Terra, where we're really focused on integrating tech with the outdoors, which is the perfect blend of my interests. And we've already kind of started the brand. It's called Teragear.Co. And we started off with winter clothes like a heated vest, heated electrical hand warmers, heated scarves, heated gloves.
And that's been going pretty well. We just broke almost a thousand in revenue this week with the heated vests, and we're trying to scale that up. But we're kind of at the end of winter here, moving into the summer, where the cooler's gonna take the stage again.
Jon LaClare [00:28:53]:
Awesome. I love the approach. Right? A thousand a week is not what you're going to end with. Right. It's about, hey, we've got this proof very early in it. Okay? This is something that's scalable. So you're looking for markers in a business launch to see which ones are going to work, which ones won't, et cetera, and then get behind the successful ones. So it's a great approach to continue building this business beyond your first set of products, which are great ideas.
But how do you expand beyond that?
Jacob Kirstein [00:29:16]:
Absolutely. And right now we've kind of just been drop shipping the heated jackets, testing it as a proof of concept. So, you know, winter's almost over. But by next winter, we will have the knowledge that we have now of testing different website structures, testing different ad structures. We'll have the foresight of what products worked, what didn't, and we'll be able to invest into branded, customized products for next winter under the Terra brand, which we're super excited about.
Jon LaClare [00:29:47]:
It's a great way to start with when possible. Obviously, brand New ideas like Chappie and Chappie Pro and even your cooler that are very specific and customized. It's hard to do, but other products like a heated jacket, you can start with drop shipping. Prove the concept before you invest too much time or money behind it. So great approach.
Jacob Kirstein [00:30:05]:
Improve the product. You know, we have these jackets now and there's a lot of room for improvement. So, you know, with engineering degree and, you know, tech meets outside, I'm excited to use some of that.
Jon LaClare [00:30:19]:
Absolutely. So before the show, you and I were chatting about some resources, books or audiobooks that have been helpful to you. I always love to share that because I know our audience. It's. They listen to this show because they want to learn. Right. How do they grow their business? How do they become more successful learning from others like you that have done it? And books are a great way to do that. On top of any podcasts we might listen to, you had a few.
Would you mind sharing some of your favorites that have been really helpful in your entrepreneurial journey?
Jacob Kirstein [00:30:47]:
Yeah, absolutely. Good to Great is a fantastic book, highly recommend that talks about what, what companies, what, what makes a difference in a company that is good for a little bit of time and then kind of declines to a long lasting, enduring, great company that only gets better over 50, 100 years, like Ford and you know, Johnson and Johnson compared to Kodak, like what happened to them. So it looks at the difference between those company structures. 0 to 1 by Peter Thiel talks about bringing an idea to into a company. Really, really good book. And Beyond Entrepreneurship 2.0, also a fantastic book. Seven Highly Effective Habits or Seven Habits of Highly Effective People, another favorite. And then Rich Dad, Poor dad, you know, a classic.
Jon LaClare [00:31:54]:
Absolutely. Those are all great books. And I think our audience might add this podcast interview to their list as well to to enjoy probably. Again, this has been really fun. You've shared a lot of great nuggets of good advice, you know, things that have worked for you that I think our audience can implement in their own businesses quickly to start to grow. So I really appreciate the time. I do want to tell our audience, please go to my chappie, C-H-A-P-I-E.com mychappy.com to see his products. And you can also find them on Amazon.
And then are you changing the URL for now that you're rebranding to Terra that they should go check out? Or is that. That's coming up in March, I think. Right. For the new products.
Jacob Kirstein [00:32:33]:
Yes. By the time this goes live the cooler should be up there. It's also the cooler is also on chappie.com for now. You know it's birthplace but we will be shifting it over to Terragear Co that's T E R a gear G E a r co Perfect.
Jon LaClare [00:32:55]:
Please go check out his website. And also for our audience, did you know you can meet with a member of our team absolutely free for a 30 minute strategy consultation. We've launched and grown hundreds of products since 2007 and learned some of our strategies while growing OxiClean back in the Billy May's days. We're here to help, so please go to harvestgrowth.com and set up a call if you'd like to discuss further.